It’s surprisingly easy to forget just how rich British heritage is when the glossy window displays and ad campaigns with which we come face-to-face on a daily basis only skim the surface of a long and arduous chain of production. And increasingly it’s fashion brands that we have to thank these days, for plucking gems of craftsmanship from the British provinces where they usually hide away and dragging them out into the spotlight for us all to be proud of.
Dunhill are doing exactly this with their series of short films, created by Just So, debuting elements of their creative process. This instalment focuses on the clothmakers of Huddersfield, who attribute the incredibly fine fabric they produce for Dunhill to the softness of water in the area, though I get the impression these highly skilled weavers are being too modest. Every shot in this short film is a complete stunner, paying tribute to the intricacies of the craft without dissociating it entirely from the larger context of the fashion industry. More of the same please Dunhill.