It’s surprisingly easy to forget just how rich British heritage is when the glossy window displays and ad campaigns with which we come face-to-face on a daily basis only skim the surface of a long and arduous chain of production. And increasingly it’s fashion brands that we have to thank these days, for plucking gems of craftsmanship from the British provinces where they usually hide away and dragging them out into the spotlight for us all to be proud of.
Dunhill are doing exactly this with their series of short films, created by Just So, debuting elements of their creative process. This instalment focuses on the clothmakers of Huddersfield, who attribute the incredibly fine fabric they produce for Dunhill to the softness of water in the area, though I get the impression these highly skilled weavers are being too modest. Every shot in this short film is a complete stunner, paying tribute to the intricacies of the craft without dissociating it entirely from the larger context of the fashion industry. More of the same please Dunhill.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale