It’s surprisingly easy to forget just how rich British heritage is when the glossy window displays and ad campaigns with which we come face-to-face on a daily basis only skim the surface of a long and arduous chain of production. And increasingly it’s fashion brands that we have to thank these days, for plucking gems of craftsmanship from the British provinces where they usually hide away and dragging them out into the spotlight for us all to be proud of.
Dunhill are doing exactly this with their series of short films, created by Just So, debuting elements of their creative process. This instalment focuses on the clothmakers of Huddersfield, who attribute the incredibly fine fabric they produce for Dunhill to the softness of water in the area, though I get the impression these highly skilled weavers are being too modest. Every shot in this short film is a complete stunner, paying tribute to the intricacies of the craft without dissociating it entirely from the larger context of the fashion industry. More of the same please Dunhill.
- "Finding new ideas is about breaking the cycle”: what we learned at Nicer Tuesdays February
- Nelly Ben Hayoun takes us 1,750 metres underground
- March Diary: where to go and what to see
- My First: a closer look at designer Bruce Usher and illustrator Antti Kalevi's book, I Can Speak With Shapes
- Bill Rebholz’s lengthy illustrations full of shapely narratives
- Anthony Burrill’s new book urges you to Make It Now!
- Chinese photographer Ren Hang has died aged 29
- UN Women Egypt releases intricately illustrated print ads to highlight gender divide at work
- Designer Lennart Van den Bossche’s typographic work combines "logic and beauty"
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Hanne Berkaak’s deeply moving and sensitive animation tackling self-harm
- Adventures in Typography: Spin’s new book about its creative process