It’s surprisingly easy to forget just how rich British heritage is when the glossy window displays and ad campaigns with which we come face-to-face on a daily basis only skim the surface of a long and arduous chain of production. And increasingly it’s fashion brands that we have to thank these days, for plucking gems of craftsmanship from the British provinces where they usually hide away and dragging them out into the spotlight for us all to be proud of.
Dunhill are doing exactly this with their series of short films, created by Just So, debuting elements of their creative process. This instalment focuses on the clothmakers of Huddersfield, who attribute the incredibly fine fabric they produce for Dunhill to the softness of water in the area, though I get the impression these highly skilled weavers are being too modest. Every shot in this short film is a complete stunner, paying tribute to the intricacies of the craft without dissociating it entirely from the larger context of the fashion industry. More of the same please Dunhill.
- New Originals: introducing the London Rollergirls
- The best things on the internet, readers' comments and who to follow on social media
- Our A-Z Guide to the UK's 2016 Graduate Shows
- LGBT in advertising: “What we need now is bravery"
- Images packed with life, leather and charm in Bex Day's new series for Pylot
- Photographer Josh Cohen captures New York’s hidden gems
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Sexual, surreal and disturbing: the weird work of super-skilled Claudia Maté
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"