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Études: AW13/14 Preview

Work / Fashion

Winter menswear gets a graphic rethink courtesy of Études

Don’t ever say we don’t keep you updated with the latest menswear trends. The fact that I’m wearing a ragged old woollen jumper as I write should do nothing to dissuade you from the fact that we know a good AW13/14 collection when we see one. This one in particular has got us incredibly excited for its distinctly graphic sensibilities. Études is an intercontinental collaboration between Parisian artists Aurélien Arbet & Jérémie Egry. Operating between Paris and New York the pair work on a variety of creative projects ranging from book design and publishing to men’s contemporary fashion.

This cross-disciplinary practice goes a long way to explaining the stylistic traits present in the preview of their third collection. The block colours, Swiss typography and expressive vector graphics, that have come to dominate a particularly fashion-conscious sector of the graphic design world, can now be seen on the clothes themselves which, we have to say, look pretty great to us. Next season I’m looking for a shirt emblazoned with Albertus, someone make that a reality for me!

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