Digital design studio FIELD have long held a reputation for pushing the boundaries of computer-generated design. With a commitment to the aesthetic qualities of their output that’s uncharacteristic of creatives with such a technical background, they can count themselves almost peerless. Having just released Energy Flow, a monolithic application that offers almost infinite video storytelling subject to the manipulations of its user, they’ve set sail into uncharted waters exploring, for the first time, the potential of generative software and complex programming on narrative storytelling
With the support of The Creator’s Project, Energy Flow has been in the making for the best part of a year and has seen FIELD shut down the commercial wing of their operation to focus on it completely. Working with a variety of freelance digital specialists, including a man who makes his living designing crowds for computer games, they’ve put together a set of 10 films that can be viewed in limitless sequences and iterations (not to mention any number of angles) thanks to the creation of a custom piece of software, The Infinite Film Composer.
The Infinite Film Composer was designed in-house and brings together a variety of complex elements form FIELD’s previous commercial and personal experiments with generative software. In this instance it sequences audiovisual elements from ten individual films and a bank of soundscapes created by David Kamp, remixing them into a unique narrative every time the app is used.
Thematically FIELD’s vision is no less impressive. They’ve drawn on everything from the great traditions of classical storytelling and primitive life and death narratives to the current shifts in scientific understanding and socio-political change brought about by the Arab Spring. It’s a weighty set of ideas underpinned by the key notion that everything in the world is interconnected and governed by chance (an idea exemplified by the throwing of a dice at the start of your app experience) “the fragile equilibrium, the dependencies between economic, political, geographical and cultural factors.”
Next year will see the arrival of a video installation that includes interactive elements as well as narratives that can be experienced as a group. We can only imagine what commercial projects they’ll be approached for in the next 12 months.
- Want to make an idea a reality? The Jameson Works can help
- Making propaganda about propaganda: Metahaven’s new film considers fantasy and truth in internet culture
- The world’s largest Renoir collection is made accessible to all by filmmaker Phil Grabsky
- Ryan Peltier plays with scale in his neatly constructed space-themed illustrations
- First Dates for those who create: Jessica Walsh and Timothy Goodman talk dating and working (and both)
- Vogue celebrates 100 years of style at the National Portrait Gallery
- VSCO develops new typeface and a symbol-based language as part of its rebrand
- Racy photography from the new issue of Odiseo
- When to wake up, what to drink and how to work: “how to live like a creative” unveiled
- DesignStudio rebrands the Premier League
- Our round-up of last night’s Super Bowl 50 ads
- Hato’s responsive identity design for Pick Me Up 2016