Digital design studio FIELD have long held a reputation for pushing the boundaries of computer-generated design. With a commitment to the aesthetic qualities of their output that’s uncharacteristic of creatives with such a technical background, they can count themselves almost peerless. Having just released Energy Flow, a monolithic application that offers almost infinite video storytelling subject to the manipulations of its user, they’ve set sail into uncharted waters exploring, for the first time, the potential of generative software and complex programming on narrative storytelling
With the support of The Creator’s Project, Energy Flow has been in the making for the best part of a year and has seen FIELD shut down the commercial wing of their operation to focus on it completely. Working with a variety of freelance digital specialists, including a man who makes his living designing crowds for computer games, they’ve put together a set of 10 films that can be viewed in limitless sequences and iterations (not to mention any number of angles) thanks to the creation of a custom piece of software, The Infinite Film Composer.
The Infinite Film Composer was designed in-house and brings together a variety of complex elements form FIELD’s previous commercial and personal experiments with generative software. In this instance it sequences audiovisual elements from ten individual films and a bank of soundscapes created by David Kamp, remixing them into a unique narrative every time the app is used.
Thematically FIELD’s vision is no less impressive. They’ve drawn on everything from the great traditions of classical storytelling and primitive life and death narratives to the current shifts in scientific understanding and socio-political change brought about by the Arab Spring. It’s a weighty set of ideas underpinned by the key notion that everything in the world is interconnected and governed by chance (an idea exemplified by the throwing of a dice at the start of your app experience) “the fragile equilibrium, the dependencies between economic, political, geographical and cultural factors.”
Next year will see the arrival of a video installation that includes interactive elements as well as narratives that can be experienced as a group. We can only imagine what commercial projects they’ll be approached for in the next 12 months.
- Retracing and recreating historic reggae record sleeves with photographer Alex Bartsch
- David Wilson directs deeply moving film B.E.N. about using AI robots to tackle loneliness
- Art and About: Charlotte Trounce celebrates the architectural beauty of museums and galleries
- Riikka Laakso’s screenprinted zine is a tribute to Moomin author Tove Jansson
- Sandy Van Helden’s illustrations of contemporary culture
- Bompas & Parr explores the strange world of sploshing (NSFW)
- Kodak returns to its 1970s symbol, joining the retrobrand bandwagon
- Kodak unveils the Ektra: its first ever smartphone
- Working Not Working reveals the top 50 companies creatives would kill to work for
- William Knight's socially conscious portfolio of graphic design
- Juan Aballe’s photographs of pastoral landscapes filled with wanderlust
- Exclusive first interview with new UK Vice.com editor Jamie Clifton