• Dry_the_river_tin_can_posters_1

    The posters before they are put up

  • Dry_the_river_tin_can_posters_outdoor_1

    The posters being tested

  • Dry_the_river_tin_can_posters_outdoor_2

    The posters being tested

  • Dry_the_river_tin_can_posters_outdoor_3

    The posters being tested

  • Dry_the_river_tin_can_posters_outdoor_4

    The posters being tested

  • Dry_the_river_tin_can_posters_2

    The posters before they are put up

  • Dry_the_river_tin_can_posters_outdoor_5

    The posters being tested

FOAM/Sony Music: Tin Can Posters

Posted by Rob Alderson,

Last year FOAM’s uber-creative 3D horse posters for Dry The River were a massive hit and one of the most innovative music marketing campaigns we were lucky enough to see. Now to mark the release of the band’s album Shallow Bed Phil Clandillon and Steve Milbourne have come up with another boundary-pushing PR stunt, creating 12 posters at which passers-by can listen to a track through a tin can telephone. They are going up today around east London and it will be interesting to see if these maverick masters can recreate last year’s success with a project that both stands out in and slyly ridicules the digital music era.

The posters have compact low power circuits hidden inside and should last a few days, depending on the number of times the songs are played.

Four of them will be in Rough Trade East, Protein by DunneFrankowski, the Idea Generation Gallery and Old Shoreditch Station while you can follow the band’s Twitter http://twitter.com/#!/drytheriver to find out where and when the rest go up.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.