It sounds like the dream combination – a big client and a very open brief – but more companies may follow suit based on this spot by Fred & Eric. The studio was asked by Channel 4 to come up with a creative way of plugging their new competition and they made a long-held ambition a reality – a live action, one-take coming together of handmade objects and perfectly-timed human interaction.
They’re honest enough to admit that it did take them 38 attempts to get it just right but the final piece is full of charm and energy and executes its on-trend ideas excellently.
- Brian Griffin's haunting new photography book documents paths that led to the Holocaust
- Japanese designer Tadashi Ueda is back with some ambiguously playful posters
- Great design redressing scuzzy skate aesthetics for new totally rad boardsports mag
- Eric Shaw's abstract looped paintings start as digital sketches
- The Midlands folk who celebrate all-things American, shot beautifully by Tom Martin
- Matthew Brooks documents the eerie homes of mid-century Italian-Canadian immigrants
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- 12-year-old accidentally punches a hole $1.5 million painting
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)