Fantastic Future Deluxe promo for Thom Yorke and Modeslektor's new single

Posted by Rob Alderson,

Despite hundreds of years in which to reach a consensus, there are certain issues that continue to divide humankind right down the middle. Are cats or dogs or better? Are artichokes delicious? Are puppets cool or creepy? I am firmly in the former camp of that last question, but even my admiration for all matters marionette is tested by this super-weird video for Modeslektor and Thom Yorke’s single This. Created by Brighton-based studio Future Deluxe, it’s a fabulously atmospheric few minutes mining that rich seam of unease about childhood toys. Then three minutes in it gets a bit animated on your ass (arse if British) taking the promo in a neat new direction. Impressive stuff.

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.