• Hero2

    Josh King: Fergie’s Gum

Graphic Design: Ideas man Josh King has a weird and wonderful way of looking at the world

Posted by Liv Siddall,

You may have missed it but a few months ago when Manchester United boss Alex Ferguson announced his retirement, a piece of his chewing gum went on eBay claiming to be his “last gum.” Word spread, and within two days the bidding war on the gum had reached nearly £200,000. The gum wasn’t Fergie’s, and eBay took it down before the deal was done, but the clever person behind that genius idea was Josh King.

Josh is a Kingston graduate who now spends his days being paid to come up with brilliant ideas because that’s exactly what he’s best at. Puns, time sensitive media-related projects, and genuinely funny ideas are what makes up his portfolio, making it one of the most pleasurable to go through. When you do in a minute, don’t miss the Olympics video (below) he made with some fellow students a few years ago – it’s perfect.

  • 1

    Josh King: Labour of Glove

  • 2

    Josh King: Labour of Glove

  • 3

    Josh King: Fergie’s Last Gum

  • 4

    Josh King: Rubber Chicken

  • 5

    Josh King: Activia Benz

  • 6

    Josh King: Activia Benz

  • 7

    Josh King: Activia Benz

  • 9

    Josh King: Speed Drawing

  • 10

    Josh King: Sports Bottles

  • 11

    Josh King: Par Fore


Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.