With many companies still struggling to get to grips with the vicissitudes of the social media world, stories abound of brands that have tried and failed to harness the power of the people, finding that their good intentions were turned back on them with the full force of the Twitterati. I don’t even know what level of meta we are getting to then when a protest group creates its own fake social campaign meltdown, but that’s what’s happened with this extraordinary effort orchestrated by Greenpeace.
Leaving aside the complex debates over energy companies drilling in the Arctic, there’s no doubt this is a very powerful campaign from a purely creative perspective. The premise is that Shell invited visitors to their website to create their own adverts, only to be overrun with vituperative (and at times very funny) sabotages. Of course this didn’t actually happen and I’m sure the oil giant would be savvy enough to see the inherent potential for such a campaign to fail, but it’s still a hugely effective piece of propaganda with a very modern twist. It follows a spoof viral video released last week in what was heralded in some quarters as a new kind of protest.
It is worth pointing out that Shell refute the allegations made by the protest groups.
- Studio Zwupp’s festival identity combines found type with abstract imagery
- Meet Jack Pearce: the illustrator drawing skate tribes
- Anna Haas’ structured yet anarchic approach to graphic design
- “Made for designers, not 3D experts”: Adobe Stock demystifies 3D renders
- Tanawat Sakdawisarak’s crisp illustrations reference pop music and video games
- Photographer Jay Wolke remembers gambling spots in the US during the 80s and 90s
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books