Fluid identity for Motel Mozaïque Festival by Hats & Tales

Hanneke Minten and Saskia Pouwels are Hats & Tales, a design duo from Rotterdam adept in strategy and branding work. They “focus on all the visible translations of the complete design concepts we create. From an event style to motion, from signage to posters, from visual identities to silkscreening and from strategy to impossible collaborations.” Last week they sent us a friendly little video re-introducing themselves and their work, so we felt obliged to take another proper look at their portfolio – it’s been almost three years since we last checked in.

What we found inside was mighty impressive, particularly this piece of branding for Dutch music festival Motel Mozaïque; a fluid, organic approach to festival branding that recalls elements of Studio Dumbar’s work for the Amsterdam Sinfonietta and pastes it large across giant media including back-lit light boxes, vinyl banners, animated, projected and plastered on tees. Simple, striking and totally apt for the acts on show.