Heineken Open Design Explorations: Edition 1 The Club

Posted by Rob Alderson,

Of all the questions that crop up before going to a nightclub – Will these trainers be ok? Does my hair look mental? Is there a kebab shop nearby? – few people have ever thought: “Wow I hope this club’s well-designed.” But Heineken has decided to rethink the whole concept of late night fun times and recruited a crack international team of designers to design the perfect club from scratch, everything from the bar to the bottles, the lights to the staff’s uniforms. The results will be unveiled at this year’s Salone in April and it will be interesting to see what they’ve come up with. This film introduces the project…


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.