Launch Recite Me assistive technology
A bold, black typographic specimen showing a custom alphabet and numbers. The characters are blocky and geometric, ending with the word “HORT” and the Nike swoosh.

The sporty design fruits of Hort and Nike's collaborative projects

—
Date
19 April 2013

This is cool. This is a Tumblr that shows all of the images that have come out of the power-couple Hort and Nike working together on campaigns. Not all of the images were actually used, some are just process shots, but they’re all equally brilliant. It’s funny how the allegiance of a Berlin design studio and arguably the biggest corporation in the world can have such a powerful and harmonious union, but there you go. It’s also surprising that Nike actually gave them the go-ahead to use these in-progress images, we can only suppose that Hort’s director Eike Koenig’s notoriously contagious happiness is spreading…

A sports poster featuring Paul Pierce and Kobe Bryant in their respective basketball kits. Text between the two players reads “Paul Pierce of Beantown” and “Kobe Bryant of the City of Angles”, alongside their career statistics. The bottom of the poster reads “You may have to fight a battle more than once to win it” and “An epic battle of champions”. A small Nike swoosh sits in the bottom left corner above the words “Commence June”.
Above

Hort vs. Nike

Lebron James leaps through the air to dunk a basketball. His figure is fragmented by sharp, black geometric shapes and a stylized typographic treatment of his name.
Above

Hort vs. Nike

A graphic poster featuring Kobe Bryant and Paul Pierce in action shots. Red outlines of the letters “VS” are layered over the players and the text “You may have to fight a battle more than once to win it”.
Above

Hort vs. Nike

A graphic poster featuring the names of basketball players LeBron James and Amare Stoudemire in blue text. A large red “V” and “S” are layered behind the names, with the Nike swoosh in the bottom right corner.
Above

Hort vs. Nike

A black and white typographic poster reads “THE WORLD IS WATCHING”. The word “WORLD” features a series of concentric circles in place of the letter O.
Above

Hort vs. Nike

A large black and white mural covers the side of a building. The white section features bold typography that reads “THE WORLD IS WATCHING”. The black section lists “BROOKLYN VS. BRONX” and “QUEENS VS. HARLEM” above the text “WORLD BASKETBALL FESTIVAL, RUCKER PARK”.
Above

Hort vs. Nike

A graphic poster featuring LeBron James and Amar’e Stoudemire facing each other. Large red text at the top reads “Who will be the beast of the east”, with a large “vs” between the two players. James wears a Miami Heat jersey and Stoudemire wears a New York Knicks jersey. Text below their names reads “An old rivalry is reborn”.
Above

Hort vs. Nike

A graphic illustration of LeBron James leaping to dunk a basketball against a black background. He is framed by an ornate, gold-coloured pattern made of small dots, with the words “ZOOM”, “LEBRON” and “IV” in red and gold.
Above

Hort vs. Nike

Share Article

About the Author

Liv Siddall

—

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.