The British predilection for binge drinking has long been obsessed over by the national media with thunderingly judgmental editorials over our unhealthy relationship with the demon drink accompanied by lurid pictures of youngsters passed out amid the chip wrappers of a major British city (which we’re led to believe could be anywhere in the country, but for some reason is almost always Cardiff).
Out of this darkness though has emerged in recent years a much more considered attitude to booze which has gone hand-in-hand with a rise of microbreweries and a real interest in an alcoholic landscape beyond fizzy warm lager and impossibly coloured alcopops. It is precisely this more discerned drinker being targeted by Hot Rum Cow a new quarterly magazine named after a rum-and-milk cocktail which combines erudite writing and beautiful design, “a modern magazine steeped in our historic love affair with booze.”
The team behind it were inspired by a social and cultural fascination with drink and drinkers which they say is "a tale of people and ideas; it’s intriguing and amusing; it’s the story of our world, through a glass darkly.
Although the inaugural issue is a gin special the contents is eclectic as they leave no stone unturned in a quirky quest to bring their subject to life. “We roam the filthy streets of 18th century London investigating ‘the gin
craze’; we drink arrack; we explore the vineyards of Lebanon, brew hooch and discover why, in the name of art, a pair of angry young brewers stuffed bottles of their extraordinarily strong beer inside preserved stoats.”
We’re always thrilled to welcome any new printed venture and when it’s a cause so close to our hearts then that excitement is ramped up to 11. We can’t wait to see how it develops.
- Best of the Web is here, and so is the weekend!
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- Friday Mixtape: Legendary record label, 4AD
- Risograph photograph journal, This is the Same Ocean, returns with a sixth issue
- Illustrator Gizem Vural impresses us with attention-grabbing personal work and commissions
- Colophon Foundry re-releases its road-sign inspired typeface, Montefiore, with new specimen
- Jon Burgerman on his utterly brilliant Instagram experiments
- The photos Juergen Teller took while waiting for Rihanna
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Meet Berlin-based studio Büro Bum Bum
- Matthew Raw: the east London artist making clay great again