Product Design: This woman is wearing a bicycle helmet. What!?

Posted by James Cartwright,

Hövding is a mind-blowing new device that offers head protection for cyclists, particularly those commuting in built-up areas. It’s the result of seven years of hard research and development by Anna Haupt and Terese Alstin, two Swedish product designers with an extraordinary commitment to their cause. Together they’ve developed a product that could revolutionise the way people protect themselves while cycling in cities – though for some reason they’re relatively unknown despite having produced the invisible helmet for over a year.

It’s hard to describe exactly how their product works without ruining the surprise at the end of the video above, so I’ll keep it very simple: If you cycle, ever, you NEED to see this. Enjoy!

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    The Invisible Bicycle Helmet (still)

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    The Invisible Bicycle Helmet (still)

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    The Invisible Bicycle Helmet (still)

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    The Invisible Bicycle Helmet (still)


Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.