Hövding is a mind-blowing new device that offers head protection for cyclists, particularly those commuting in built-up areas. It’s the result of seven years of hard research and development by Anna Haupt and Terese Alstin, two Swedish product designers with an extraordinary commitment to their cause. Together they’ve developed a product that could revolutionise the way people protect themselves while cycling in cities – though for some reason they’re relatively unknown despite having produced the invisible helmet for over a year.
It’s hard to describe exactly how their product works without ruining the surprise at the end of the video above, so I’ll keep it very simple: If you cycle, ever, you NEED to see this. Enjoy!
- The idyllic and relatable still lifes of Bradley Kerl
- We spoke to the director behind Young Thug's "Wyclef Jean" video
- Illustrator Marina Pcheliakova’s happy characters follow a range of leisure pursuits
- A closer look at the work of “performer and plastic artist” Caroline Denervaud
- Oriele Steiner’s naive pastel works interpret the world around her
- Alan Resnick animates the adventures of his odd little character Johnny Bubble
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant