Hövding is a mind-blowing new device that offers head protection for cyclists, particularly those commuting in built-up areas. It’s the result of seven years of hard research and development by Anna Haupt and Terese Alstin, two Swedish product designers with an extraordinary commitment to their cause. Together they’ve developed a product that could revolutionise the way people protect themselves while cycling in cities – though for some reason they’re relatively unknown despite having produced the invisible helmet for over a year.
It’s hard to describe exactly how their product works without ruining the surprise at the end of the video above, so I’ll keep it very simple: If you cycle, ever, you NEED to see this. Enjoy!
- 71-year-old, formerly homeless Romanian collage artist Ion Bârlādeanu opens first UK show
- Glossy nostalgia from fashion photographer Charlotte Wales
- Simon Eeles’ photographic series is “a tender and wry postcard” from Australia
- Andrea Ucini’s conceptual illustrations play with perspective
- “Sensitive, rigorous” graphic design from Parisian Jérémy Glâtre
- Living for the weekend, it's Best of the Web!
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know