Hövding is a mind-blowing new device that offers head protection for cyclists, particularly those commuting in built-up areas. It’s the result of seven years of hard research and development by Anna Haupt and Terese Alstin, two Swedish product designers with an extraordinary commitment to their cause. Together they’ve developed a product that could revolutionise the way people protect themselves while cycling in cities – though for some reason they’re relatively unknown despite having produced the invisible helmet for over a year.
It’s hard to describe exactly how their product works without ruining the surprise at the end of the video above, so I’ll keep it very simple: If you cycle, ever, you NEED to see this. Enjoy!
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- “The creative community has a powerful voice”: what we learned at Nicer Tuesdays
- Soshiki Hakase directs super cute music video that brings household objects to life
- Hardcore bands, basketball and You Tube experiments – introducing designer and illustrator Sam Bailey
- Is colour subjective? Disegno tests Johannes Itten’s colour theory
- The Book of Everyone: customisation isn’t simply slapping a name on a mug
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again