Great ideas are all well and good, but the creative process relies in no small part on the ability to sell those ideas to others (Stefan Sagmeister always says his mentor Tibor Kalman was a master at this). I Owe Youth is a four-person east London-based film collective who work between fashion, music and documentary and are well aware of the importance of this side of the equation.
They harness their creative backgrounds (design, typography and advertising) to excellent effect, producing great-looking printed storyboards “to immerse our clients and colleagues into the stories and ideas we wish to tell” and to “establish the feel and vibe of the film before shooting.”
We are always keen to showcase and champion interesting printed collateral, and though often it’s print for print’s sake, it’s great to see a company use it as part of the journey towards filmic ends.
- “It's not overly-shiny ‘render porn’ — it's got soul”: Margot Bowman on her new film for River Island
- Vogue interior photographer François Halard’s personal polaroids
- Nora Sturges’ clean and simple paintings using the unusual medium of eggs
- “A small Japanese photographer is on the same page of great photographers!”: Piczo joins WeFolk
- Illustrator Rob Flowers shares his treasure trove of books
- My First: Colophon and Sophie Mayanne talk about the themes of their book, Twenty-Two
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages