Great ideas are all well and good, but the creative process relies in no small part on the ability to sell those ideas to others (Stefan Sagmeister always says his mentor Tibor Kalman was a master at this). I Owe Youth is a four-person east London-based film collective who work between fashion, music and documentary and are well aware of the importance of this side of the equation.
They harness their creative backgrounds (design, typography and advertising) to excellent effect, producing great-looking printed storyboards “to immerse our clients and colleagues into the stories and ideas we wish to tell” and to “establish the feel and vibe of the film before shooting.”
We are always keen to showcase and champion interesting printed collateral, and though often it’s print for print’s sake, it’s great to see a company use it as part of the journey towards filmic ends.
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU