Great ideas are all well and good, but the creative process relies in no small part on the ability to sell those ideas to others (Stefan Sagmeister always says his mentor Tibor Kalman was a master at this). I Owe Youth is a four-person east London-based film collective who work between fashion, music and documentary and are well aware of the importance of this side of the equation.
They harness their creative backgrounds (design, typography and advertising) to excellent effect, producing great-looking printed storyboards “to immerse our clients and colleagues into the stories and ideas we wish to tell” and to “establish the feel and vibe of the film before shooting.”
We are always keen to showcase and champion interesting printed collateral, and though often it’s print for print’s sake, it’s great to see a company use it as part of the journey towards filmic ends.
- Hilarious send-up of selfie culture from Mercedes-Benz, Justin O'Shea and Jayne Min
- Mattis Dovier tracks the painful metamorphosis of man into machine in his new short
- Class A Marketing analyses the advertising techniques of drug dealers
- Yuri Suzuki's new invention lets users turn any object into a functioning musical instrument
- Snøhetta develops a “tribal language” for Høyskolen Kristiania School
- Work, build and don’t whine: historic portrayals of women in art and design
- Anna Ginsburg explores sex and female orgasms in this hilarious animation (NSFW)
- Arne Svenson’s portraits of his New York neighbours taken through apartment windows
- The Co-op returns to its old “clover leaf” logo from the 1960s
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
- The new Sagmeister & Walsh website has a live feed from a snake enclosure and a new naked photo (NSFW)