Great ideas are all well and good, but the creative process relies in no small part on the ability to sell those ideas to others (Stefan Sagmeister always says his mentor Tibor Kalman was a master at this). I Owe Youth is a four-person east London-based film collective who work between fashion, music and documentary and are well aware of the importance of this side of the equation.
They harness their creative backgrounds (design, typography and advertising) to excellent effect, producing great-looking printed storyboards “to immerse our clients and colleagues into the stories and ideas we wish to tell” and to “establish the feel and vibe of the film before shooting.”
We are always keen to showcase and champion interesting printed collateral, and though often it’s print for print’s sake, it’s great to see a company use it as part of the journey towards filmic ends.
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- Elena Éper's spirited illustrations to make you smile and squirm
- Pencil Bandit and Grey London produce quirky branded stings for E4
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Chris (Simpsons Artist)'s surreal but accurate illustrations of creative jobs
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Photographer Adrienne Salinger’s series of teenage bedrooms from the 90s
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