Great ideas are all well and good, but the creative process relies in no small part on the ability to sell those ideas to others (Stefan Sagmeister always says his mentor Tibor Kalman was a master at this). I Owe Youth is a four-person east London-based film collective who work between fashion, music and documentary and are well aware of the importance of this side of the equation.
They harness their creative backgrounds (design, typography and advertising) to excellent effect, producing great-looking printed storyboards “to immerse our clients and colleagues into the stories and ideas we wish to tell” and to “establish the feel and vibe of the film before shooting.”
We are always keen to showcase and champion interesting printed collateral, and though often it’s print for print’s sake, it’s great to see a company use it as part of the journey towards filmic ends.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label