We’ve all been there, cruising through Ikea’s giant field of homeware dreams only to find that the geometric patterned rug you’ve travelled for hours to purchase isn’t available on the shop floor. Off you go to find the nearest assistant to fetch you one from out back, and then you freeze. How do you even pronounce the name of the thing? “Hall-knop,” you mutter apologetically. “Haller-um…” the disdainful look from the yellow-clad employee is enough to send you scurrying away so that no other customers can overhear your linguistic failings. You head straight for the door and return to your woefully spartan flat empty-handed.
Well, all that retail angst is now a thing of the past thanks to a new innovation from Alexander Norling and his small team of collaborators. Ikea in Swedish is a website that handily offers audio recordings of the names of your favourite Ikea products (it’s pronounced ‘hellerknoop’ you numpty) meaning you’ll never struggle to buy modestly-priced furniture again. Phew!
- Best of the Web: the stuff we found online that we just can't wait to show you
- Cartoonist Nathan Cowdry introduces a strange and wonderful world in his comic, Western Voyeur
- Things: the August edition
- Andy Warhol: original FOMO artist, Polaroid photographer extraordinaire
- Bielke&Yang creates bright, playful Oslo Design Fair identity
- Bizarre film follows feline photographer Larry Johnson at New Jersey cat show
- No more serifs, same bright colours: Google launches new identity
- Tokyo 2020 Olympic Games logo scrapped over plagiarism row, according to reports
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield
- Sarah Illenberger explores horticulture with her exotic new series Wonderplants
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Matisse-inspired posters for Serbian Youth Day from designer Monika Lang