We’ve all been there, cruising through Ikea’s giant field of homeware dreams only to find that the geometric patterned rug you’ve travelled for hours to purchase isn’t available on the shop floor. Off you go to find the nearest assistant to fetch you one from out back, and then you freeze. How do you even pronounce the name of the thing? “Hall-knop,” you mutter apologetically. “Haller-um…” the disdainful look from the yellow-clad employee is enough to send you scurrying away so that no other customers can overhear your linguistic failings. You head straight for the door and return to your woefully spartan flat empty-handed.
Well, all that retail angst is now a thing of the past thanks to a new innovation from Alexander Norling and his small team of collaborators. Ikea in Swedish is a website that handily offers audio recordings of the names of your favourite Ikea products (it’s pronounced ‘hellerknoop’ you numpty) meaning you’ll never struggle to buy modestly-priced furniture again. Phew!
- Wrap up warm with this week's Best of the Web
- This is Jane: a charming photo series that displays the empowerment of women
- Brooklyn-based illustrator Aaron Fernandez’s fluorescent editorial commissions
- London-based designer Laura Jouan’s well-considered, monochrome portfolio
- Join Jonathan Barnbrook, Maisie Willoughby, Wallace Henning, Anna Lomax and Jess Bonham at Nicer Tuesdays December
- Legs 11: artist Alfie Kungu’s comically long-trousered figures
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich