Music Video: Jack Featherstone art directs a smashing new piece for Holden

Posted by Alex Bec,

One of the real keys to getting music video creation right is to appreciate and respect the tune you’re accompanying; to add a layer of understanding, rather than distract from the musical main event. Jack Featherstone’s latest animated effort (alongside Will Samuel) for Holden does exactly that, accompany the “appetite-whetting arpeggio extravaganza” with beautifully expressive and honest animated hieroglyphics that feel as though they were born with the track. Jack’s behind all of the visuals for Holden’s upcoming The Inheritors, so watch this space for some more where this came from.

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    Jack Featherstone: Holden – Renata (still)

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    Jack Featherstone: Holden – Renata (still)

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    Jack Featherstone: Holden – Renata (still)

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    Jack Featherstone: Holden – Renata (still)

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.