Filthy, raucous kids take charge in AG Rojas's new Jack White video

Posted by Liv Siddall,

Kids being bad is not by any means a revolutionary way to make something instantly cool. From Hook to Lord of the Flies to the debatably brilliant Rock and Roll High School, this method is a tried and tested tag of rebelliousness which, when attached to something, makes people love it.

In this filthy, raucous new Jack White video by the self-assured and brilliant AG Rojas we see zombie-like children in a boring suburb causing chaos and dousing a handcuffed Jack White in petrol while wielding Zippo lighters. And that’s the reason why this video is so great – no kid in his right mind would kill Jack White, he’s a teenager’s hero, so killing him would be the ultimate, glorious rebellion.


Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.