Filthy, raucous kids take charge in AG Rojas's new Jack White video

Posted by Liv Siddall,

Kids being bad is not by any means a revolutionary way to make something instantly cool. From Hook to Lord of the Flies to the debatably brilliant Rock and Roll High School, this method is a tried and tested tag of rebelliousness which, when attached to something, makes people love it.

In this filthy, raucous new Jack White video by the self-assured and brilliant AG Rojas we see zombie-like children in a boring suburb causing chaos and dousing a handcuffed Jack White in petrol while wielding Zippo lighters. And that’s the reason why this video is so great – no kid in his right mind would kill Jack White, he’s a teenager’s hero, so killing him would be the ultimate, glorious rebellion.

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.