Filthy, raucous kids take charge in AG Rojas's new Jack White video

Date
10 April 2012

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Kids being bad is not by any means a revolutionary way to make something instantly cool. From Hook to Lord of the Flies to the debatably brilliant Rock and Roll High School, this method is a tried and tested tag of rebelliousness which, when attached to something, makes people love it.

In this filthy, raucous new Jack White video by the self-assured and brilliant AG Rojas we see zombie-like children in a boring suburb causing chaos and dousing a handcuffed Jack White in petrol while wielding Zippo lighters. And that’s the reason why this video is so great – no kid in his right mind would kill Jack White, he’s a teenager’s hero, so killing him would be the ultimate, glorious rebellion.

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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