Just when we were getting used to editorial fashion shoots being filled with the refined bodies of models clad in expensive materials moodily shot, Brighton based photographer Joseph Ford appeared, throwing aerial landscape shots into the mix. And it is here that we see great talent meet a great idea and witness just how brilliant it can become.
Approaching art director Stephanie Buisseret and stylist Mario Faundez at Paris streetcar magazine WAD earlier in the year with an idea for “juxtaposing aerial landscape photography with the fine details of fashion” Joseph presented his images set beside clothing samples, exhibiting just how similar they might be. Taken with the idea, the three then worked together to create this series of uncanny transitional images where roof tops become plaid shirts, forest covered railway tracks become zips amid camouflage and desert set landing strips become well matched watches on beige clothing. We are not surprised that they have become so popular.
After being nominated for the Association of Photographers Award in the UK and receiving an Honourable Mention at the International Photography Awards, Joseph continued his project with stylist Almut Vogel from Süddeutsche Zeitung Magazin. Though each image took apparently up to 12 hours to get such a perfect overlap, their patience is more than worthwhile when it results in such an original and fun approach fashion.
- Best of the Web is here, and so is the weekend!
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- Friday Mixtape: Legendary record label, 4AD
- Risograph photograph journal, This is the Same Ocean, returns with a sixth issue
- Illustrator Gizem Vural impresses us with attention-grabbing personal work and commissions
- Colophon Foundry re-releases its road-sign inspired typeface, Montefiore, with new specimen
- Jon Burgerman on his utterly brilliant Instagram experiments
- The photos Juergen Teller took while waiting for Rihanna
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Meet Berlin-based studio Büro Bum Bum
- Matthew Raw: the east London artist making clay great again