This summer, Nike challenged four teams of University of the Arts London graduates to come up with a T-shirt inspired by the journeys athletes must endure to get to the very top. Here’s how the London College of Communication grads got on…
For their design, the LCC team became interested in how the different elements of the training process fit together and how there’s an inexplicable, alchemical process that turns the sum of these parts into an unpredictable final outcome. The theme of becoming addicted to their discipline was a common thread from the athletes’ interview sessions and so the team also wanted to include this into their final piece.
“These ideas of determination, addiction and repetitiveness excited us and they formed the basis of our concept,” they say. “We went through an extensive research and development stage touching on viscous circles, spirographs, kaleidoscopes and stroboscopic photography. We also knew we wanted to use information design for our final piece so that was a thread throughout our conceptual phase.
“After our first interim crit we decided to look for more unconventional ways of data visualisation, something that was more unpredictable and organic and that reflected our initial inspirations of determination, addiction and repetitiveness. That’s how we found the automated drawing machine by Robert Howsare – we rebuilt his machine made up of old turntable decks, made a few tweaks and started experimenting with it.”
To get the data to be used in the final design, one of the team ran from Niketown in central London to the LCC campus in Elephant and Castle with his heart-rate, speed, time and location fed back to his colleagues in real-time. This was then programmed into the drawing machine which did the rest.
“You should have seen our faces when the machine made its first drawing – we were as excited (and relieved) as a parent would be to see their child’s first steps!
“There are two levels of looking at it: you can see it as an expressive abstract form or you can see it as an informative form, knowing the background and the concept, which clarifies a lot.”
- Twin brothers V/A/B on their “difficultly simple” approach to design
- The people’s choice, it’s Best of the Web!
- Larry Hallegua captures sun worshippers on Pattaya Beach in Thailand
- Lukas Korshan photographs Dulwich Hamlet FC, where you can “drink beer, stand up, and let loose"
- “The field is stretching itself bigger and bigger” - Jurgen Bey on design education and infinite possibility
- Peter Judson messes with depth perception in new personal project, Infection
- Fashion photographer Miles Aldridge shoots the cast of Game of Thrones for Time Magazine
- The Netherlands’ royal crest changes gender for national women’s football team kit by Nike
- Peek inside erotic magazine Odiseo’s very NSFW tenth issue
- Rick and Morty’s Exquisite Corpse trailer features 22 animators including Simon Landrein and Bendik Kaltenborn
- Design director, Gail Bichler, on The New York Times Magazine typography exhibition
- Mark Shaw captures the glamour of haute couture runways from the 1950s