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    KesselsKramer: Hans Brinker Budget Hotel

Advertising: More hilarious ads for Hans Brinker Budget Hotel from KesselsKramer

Posted by James Cartwright,

KesselsKramer have been handling the promotional material for Amsterdam’s Hans Brinker Budget Hotel for over a decade now; in fact they were one of the agency’s first clients. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum to their guests. That means broken showers, doors that don’t close and bunk beds without ladders according to TripAdvisor. Nice!

But KesselsKramer have always made this sub-standard service a highlight of their marketing campaigns, applauding the dog shit in the hotel doorway, celebrating the inferior levels of service and reassuring their customers that at least it couldn’t get any worse. The new campaign moves things in a slightly different direction though and it looks like the Hans Binker Budget Hotel is cleaning up its act, with improvements coming thick and fast. They’re not improvements in the strictest sense of the word though, and the campaigns still play on the horror of staying in an environment that’s toilet paper-free.

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    KesselsKramer: Hans Brinker Budget Hotel

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.