KesselsKramer have been handling the promotional material for Amsterdam’s Hans Brinker Budget Hotel for over a decade now; in fact they were one of the agency’s first clients. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum to their guests. That means broken showers, doors that don’t close and bunk beds without ladders according to TripAdvisor. Nice!
But KesselsKramer have always made this sub-standard service a highlight of their marketing campaigns, applauding the dog shit in the hotel doorway, celebrating the inferior levels of service and reassuring their customers that at least it couldn’t get any worse. The new campaign moves things in a slightly different direction though and it looks like the Hans Binker Budget Hotel is cleaning up its act, with improvements coming thick and fast. They’re not improvements in the strictest sense of the word though, and the campaigns still play on the horror of staying in an environment that’s toilet paper-free.
- Our round-up of this year’s UK grad show identities and show designs
- Nathalie du Pasquier opens first solo show in UK for almost 25 years
- Photographer Ian Kenneth Bird shares his top photobooks
- Bureau Borsche talks us through its album artwork for Laurel Halo
- Handwritten typeface Inkwell brings the personality of a pen to a functional font
- Award-winning photographer Ryan James Caruthers' sensual portraits
- Alex Norris’ hilarious three-panelled webcomics are universally appealing
- Southbank Centre visual identity redesigned by North, to be a “confident masthead” for the institution
- The Buzzfeed redesign: UK art director Tim Lane talks us through his seven-month overhaul
- Fresh Yale grad Franci Virgili applies an academic approach to graphic design
- Instagram co-founder Mike Krieger on how to stand out
- Leipzig graphic design studio Lamm & Kirch on their shared ethos