KesselsKramer have been handling the promotional material for Amsterdam’s Hans Brinker Budget Hotel for over a decade now; in fact they were one of the agency’s first clients. The hotel prides itself on being one of the city’s plainest, dirtiest and budget-est available, offering no more than the bare minimum to their guests. That means broken showers, doors that don’t close and bunk beds without ladders according to TripAdvisor. Nice!
But KesselsKramer have always made this sub-standard service a highlight of their marketing campaigns, applauding the dog shit in the hotel doorway, celebrating the inferior levels of service and reassuring their customers that at least it couldn’t get any worse. The new campaign moves things in a slightly different direction though and it looks like the Hans Binker Budget Hotel is cleaning up its act, with improvements coming thick and fast. They’re not improvements in the strictest sense of the word though, and the campaigns still play on the horror of staying in an environment that’s toilet paper-free.
- Submit Saturdays: photographer and filmmaker Harry Israelson's bright, smart portfolio
- May Diary: where to go and what to see this month
- Crisp and vibrant design work from ECAL graduate Clement Rouzaud
- Portuguese illustrator Tiago Galo’s plump little characters are oddly charming
- Matthew Butcher launches the Flood House that will travel around the Thames Estuary
- Haunting train-simulator-based animation by Jack Featherstone for Occult Orientated Crime
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled
- Prince: 1958-2016
- Milton Glaser creates new look for Brooklyn Brewery