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Music Video: King Krule's Easy Easy is an angsty masterpiece

Date
12 August 2013

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With lyrical prowess as sure-footed as: “I know I should’ve kept my receipt, cos this sandwich yeah, it’s been off for a week,” Archy Marshall (AKA King Krule) has never, in his short career failed to spell-bind his listeners. His sometimes slightly awkward, aggressively spat compositions aren’t for everyone – but then you find out his psyeudonym is inspired by computer game character King K. Rool (from Nintendo’s classic Donkey Kong) and you can’t help but be sold. As for Easy Easy, his latest single shot by L.A’s Focus Creeps, the combination of reckless cricket bat wielding, hazily filmed memories, oversized suits and lens flare prove to be the most unlikely yet perfectly formed medley.

A person seen from behind wears a red and green bag over their shoulder. The bag features a large white “S” and the words “THE BEST”.
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Focus Creeps: King Krule – Easy Easy (still)

A person with red hair wearing a brown suit sits on a rooftop, looking off-camera. Behind them, a curved elevated railway track leads towards a tall residential tower in a city.
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Focus Creeps: King Krule – Easy Easy (still)

Two yellow trains sit side by side at a station platform under dim, industrial lighting. Red lights glow on the front of each carriage.
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Focus Creeps: King Krule – Easy Easy (still)

A person in a dark suit and white shirt is captured from a low angle, bathed in a warm, golden glow. They are smiling and holding up one hand, with a bright light creating a soft haze across the frame.
Above

Focus Creeps: King Krule – Easy Easy (still)

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About the Author

Alex Bec

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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.

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