Trying to showcase the work of Lotta Niemenen in a single article is giving me a headache. I’ve started writing this piece about three times now, each time attempting to summarise the extent of Lotta’s capabilities in a single introductory sentence; which is foolish because as an illustrator, designer and art director who clearly excels in all three of her professional disciplines, one sentence isn’t going to cut it. But then neither is a few paragraphs.
So, to make this exercise a little simpler here’s just one of her stunningly executed recent projects for your visual pleasure; a new visual identity for New York-based vintage shop Maeven. Here Lotta deftly combines bold colours and a modern take on classic typography to stunning effect, recalling the class and glamour of vintage clothing while simultaneously dispelling any preconceived notions that pre-owned clothes are all about moth holes and second-hand sweat stains. Lovely stuff indeed.
I’ll stress again that this is just one beautiful project amongst many and you really should take the time to check out the rest of Lotta’s portfolio. We were just concerned you’d be overwhelmed if we tried to fit it all in here.
- Parterre de Rois: the Black issue features Anish Kapoor and Nina Chanel Abney
- Noah Beckwith’s experimental approach to his “stream-of-consciousness” posters
- Talya Modlin shares illustrated gems from her sketchbook
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors
- The exploratory and exciting typefaces of Out of the Dark
- MullenLowe Group’s Global Creative Officer José Miguel Sokoloff on judging CSM's degree shows
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris