Trying to showcase the work of Lotta Niemenen in a single article is giving me a headache. I’ve started writing this piece about three times now, each time attempting to summarise the extent of Lotta’s capabilities in a single introductory sentence; which is foolish because as an illustrator, designer and art director who clearly excels in all three of her professional disciplines, one sentence isn’t going to cut it. But then neither is a few paragraphs.
So, to make this exercise a little simpler here’s just one of her stunningly executed recent projects for your visual pleasure; a new visual identity for New York-based vintage shop Maeven. Here Lotta deftly combines bold colours and a modern take on classic typography to stunning effect, recalling the class and glamour of vintage clothing while simultaneously dispelling any preconceived notions that pre-owned clothes are all about moth holes and second-hand sweat stains. Lovely stuff indeed.
I’ll stress again that this is just one beautiful project amongst many and you really should take the time to check out the rest of Lotta’s portfolio. We were just concerned you’d be overwhelmed if we tried to fit it all in here.
- Cheeky, irreverent and vivid illustrations by Thomas Hedger
- Brilliant branding and a cracking It’s Nice That collaboration: introducing Unmade
- Director collective Canada creates raunchy, psychedelic video for Tame Impala (NSFW)
- Stylish designs that aim to make online gift-buying as fun as "walking around a concept store"
- Alex Sheridan’s hilarious shots of comedian David O’Doherty in sports memorabilia
- Cult magazine Nova and its nods to “eroticism and extortion” photographed in a suitably 70s setting
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Making branding with a purpose: what can we learn from the Bauhaus?