Trying to showcase the work of Lotta Niemenen in a single article is giving me a headache. I’ve started writing this piece about three times now, each time attempting to summarise the extent of Lotta’s capabilities in a single introductory sentence; which is foolish because as an illustrator, designer and art director who clearly excels in all three of her professional disciplines, one sentence isn’t going to cut it. But then neither is a few paragraphs.
So, to make this exercise a little simpler here’s just one of her stunningly executed recent projects for your visual pleasure; a new visual identity for New York-based vintage shop Maeven. Here Lotta deftly combines bold colours and a modern take on classic typography to stunning effect, recalling the class and glamour of vintage clothing while simultaneously dispelling any preconceived notions that pre-owned clothes are all about moth holes and second-hand sweat stains. Lovely stuff indeed.
I’ll stress again that this is just one beautiful project amongst many and you really should take the time to check out the rest of Lotta’s portfolio. We were just concerned you’d be overwhelmed if we tried to fit it all in here.
- Take the Jack Sachs animated tour of the Tate Britain, and meet his odd CG characters along the way
- The effortlessly lovely hand-drawn illustrations of Paula Bulling
- Kii Monroe Arens' delicious gig posters
- Alex Paulus’ paintings are full of misshapen characters in odd situations
- Taiwanese graphic designer Wang Zhi-Hong’s sublime cover designs
- Carmel Buckley and Mark Harris dissect the album covers of calypso singer Mighty Sparrow
- Wes Anderson directs H&M Christmas advert starring Adrien Brody
- The New Look: Looking back at Roundel’s 1980s identity design for British Rail’s Railfreight
- Discussing cinema with Laura Marling on her directorial debut, Soothing
- London’s first crisp restaurant, Hipchips, launches with branding by Ragged Edge
- Richard Sandler’s street photography conveys the intricacies of city life
- A "stress opus" from cartoonist Nadine Redlich