When Icon magazine invited Manual to take part in its excellent Rethink feature to redesign an everyday object or system, the San-Francsico studio went pleasingly big. Even non-Americans will be familiar with the country’s iconic road signs, but Manual’s team put emotional attachments to one side and went back to basics in order to improve a system they felt was “confusing, inconsistent and messy.”
Consistency and clarity key in their new designs with the colours being moved to the top of the signs as a coding system, helping drivers read, process and decide on the relevant information as quickly as possible. Shields have largely been jettisoned (for feeling “too police state”) except on certain very famous routes.
An accompanying app helps road users with directions, fuel availability and local attractions in a bold step towards proper state-funded 21st Century modernity.
As hypothetical projects go this is well-thought out, well executed and well worth reading-up on – a great starting point for a discussion we may not have realised we needed.
- The comic book influences of illustrator Stefanie Leinhos
- The idyllic and relatable still lifes of Bradley Kerl
- We spoke to the director behind Young Thug's "Wyclef Jean" video
- Illustrator Marina Pcheliakova’s happy characters follow a range of leisure pursuits
- A closer look at the work of “performer and plastic artist” Caroline Denervaud
- Oriele Steiner’s naive pastel works interpret the world around her
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Too Fast To Think: why switching off unlocks creativity
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant