• Lovelandglasses_all

    Manual: Loveland Aleworks (beer glasses)

Manual create beautiful identity for Colorado microbrewery Loveland

Posted by Rob Alderson,

Beer and graphic design. Graphic design and beer. Two houses, both alike in dignity, in fair Colorado where we lay our scene…Excuse the melodrama but we adore this new work from brilliant San Francisco studio Manual.

They created the visual identity for the Loveland Aleworks microbrewery inspired by the town’s history – it was founded as a stop for the Colorado Central Railroad. Everything from the logo to the beer taps (which are based on 19th century signal levers) reflect this heritage and there’s also a custom-designed typeface for use around the pub.

The whole thing fits together beautifully and you can almost smell the history and taste the crisp mountain air (which makes a change from the kind of pubs I usually inhabit where you can smell the despair and taste the Lynx Africa).

We love seeing projects where a studio has worked across so many aspects of the design and it all fits together so perfectly. Mine’s a pint!

  • Plywood_poster_3

    Manual: Loveland Aleworks (poster)

  • Lovelandbottles_1

    Manual: Loveland Aleworks (bottles)

  • Growlette_detail_2

    Manual: Loveland Aleworks (bottles detail)

  • Tap_handles_1

    Manual: Loveland Aleworks (beer taps)

  • Loveland_stationary

    Manual: Loveland Aleworks (stationery

  • Sign_1?1354563689

    Manual: Loveland Aleworks (exterior)

  • Glass_vinyl

    Manual: Loveland Aleworks (vinyl)

  • Loveland_coaster

    Manual: Loveland Aleworks (coasters)

  • Plywood_poster_1

    Manual: Loveland Aleworks (poster)

  • Plywood_poster_2

    Manual: Loveland Aleworks (poster)


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.