Beer and graphic design. Graphic design and beer. Two houses, both alike in dignity, in fair Colorado where we lay our scene…Excuse the melodrama but we adore this new work from brilliant San Francisco studio Manual.
They created the visual identity for the Loveland Aleworks microbrewery inspired by the town’s history – it was founded as a stop for the Colorado Central Railroad. Everything from the logo to the beer taps (which are based on 19th century signal levers) reflect this heritage and there’s also a custom-designed typeface for use around the pub.
The whole thing fits together beautifully and you can almost smell the history and taste the crisp mountain air (which makes a change from the kind of pubs I usually inhabit where you can smell the despair and taste the Lynx Africa).
We love seeing projects where a studio has worked across so many aspects of the design and it all fits together so perfectly. Mine’s a pint!
- Submit Saturdays: Should you create a portfolio website when you’re a student?
- Reactions to the referendum and our weekly Best of the Web
- Ben Hill and Daniel Oeffinger offer helping hand on Bucks' new animated spot for Cree
- Kristen Liu-Wong’s wild fluoro illustrations of empowered women
- Thoughtful composition and colour blocking in Martin Steiner’s sleek portfolio
- The Imperfection Booklets by O.OO explain the nuances of Risograph printing
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- World’s “ugliest” Pantone colour 448C is being used to deter smokers
- Ten of our favourite collage artists on Instagram
- Creative industries make last attempts to sway EU referendum voters
- North evolves Tate identity to be more adaptable
- Monotype unveils its redesigned Transport for London typeface, Johnston100