Beer and graphic design. Graphic design and beer. Two houses, both alike in dignity, in fair Colorado where we lay our scene…Excuse the melodrama but we adore this new work from brilliant San Francisco studio Manual.
They created the visual identity for the Loveland Aleworks microbrewery inspired by the town’s history – it was founded as a stop for the Colorado Central Railroad. Everything from the logo to the beer taps (which are based on 19th century signal levers) reflect this heritage and there’s also a custom-designed typeface for use around the pub.
The whole thing fits together beautifully and you can almost smell the history and taste the crisp mountain air (which makes a change from the kind of pubs I usually inhabit where you can smell the despair and taste the Lynx Africa).
We love seeing projects where a studio has worked across so many aspects of the design and it all fits together so perfectly. Mine’s a pint!
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs