“I wanted the masks to appear as if they were sculpted around the model,” says photographer Mathias Sterner, explaining his approach to shooting fledgeling fashion label Nor Autonom’s inaugural collection. “I wanted the model and the mask to became one object.”
Nicolas Olivier Richard, a good friend of Sterner’s, set up Nor Autonom last year with stories in mind. Future collections will focus around traditional pieces – “clean” garments complete with “advanced” details – but the label’s first consists instead of hand-made metal masks. Titled Entity, the collection is meant to represent Richard’s desire to craft garments loaded with individual identity, and so it does.
“When I first saw them I became really excited,” Sterner says, who worked on the project with art directors Leon & Chris. "I knew immediately that we could do something really interesting – all of the masks have different identities, and such strong expressions.
“Nicolas wanted the images to look like godly figures,” Sterner continues, “and he also had the homogeneous look of a butoh dancer in mind. Instead of the dancer’s traditional all white, we went all black, adding a subtleness that became more dramatic.”
Art direction by Leon & Chris: www.leonochris.se
- Give thanks, and join us in the weekly feast that is the Best of the Web
- Discos and design explored in gorgeous new Bedford Press book Nightswimming
- Unusual nudes and strange, glittering fashion photography from Arnaud Lajeunie
- Seoul-based studio Chung Choon applies an elegance and simplicity to its posters
- See the work of some of Nick Knight's most impressive new protégés
- Designer Chloe Pannatier looks at fakes and risk in art and money
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Should illustrators be treated like designers?
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain