Super sweet charity promo sees children take on the hardest word in the world

Posted by Rob Alderson,

Fillmmakers long ago hit on a formula for charity appeal videos, particularly those featuring kids and/or underprivileged countries – ladle on the pathos, pull on the heart strings and wait for the cash to roll in. That’s why it’s so refreshing to see a different take from Mathieu Cuvelier, Lucy Crook and The Viral Factory who challenged a class of uber-cute Cambodian kids to say Supercalifragilisticexpialidocious as part of a fundraising promo for About Asia Schools. Obviously some people will find it cloyingly twee but if you’re in need of a lift, you could do a lot worse than watch on. And check out the eyebrow/nostril control of the two lads at the end…

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.