Matt Yoka: Goodbye Bread

Posted by Alex Bec,

An extensive internet search on Matt Yoka yields little in the way of cold hard facts, but it’s beyond doubt his new video for Ty Segal’s single Goodbye Bread is a corker. The University of San Francisco graduate’s latest consists of a slow, methodical pan away from the main subject, revealing a whole room of people having a lot more fun that you are, sat in front of your screen on a Monday morning. But don’t fret! Frolic in everyone else’s joy!


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.