We’ve already seen Google’s predictive search function used in a charming creative way this year but now that same technology has been harnessed to socio-political ends, with blisteringly powerful results.
Memac Ogilvy & Mather Dubai came up with this superb campaign for the United Nations to show in a really direct, relatable way just how prevalent sexism remains in modern society. Starting with the simple premise of entering a Google search that begins “Women cannot…” or “Women should…” they saw what the algorithm threw up as suggestions. The brilliance of this idea is that everybody’s to blame as Google’s search function is based on popularity of previous search terms. By placing the results over the women’s mouths in the photographs, the result is unsettling, thought-provoking and undeniably worrying.
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- Great new film series profiling the individuals challenging the macho stereotypes of rugby
- Tom Cockram's photographs of Brazil’s street culture in the lead up to last year’s World Cup
- Clever, well-observed editorial illustrations from Toronto-based Peter Thomas Ryan
- Creative producer Luella Lane tells us about her amazing 80s sticker collection
- Utopia-focussed design work from studio Public School
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
- A new stop-motion Honda advert took four months, dozens of illustrators and thousands of drawings
- Phwoar! Typophiles, swoon over this cornucopia of contemporary typography
- “What’s your style? I don’t fucking know. You tell me mate”: A no nonsense look at the work of Barber Osgerby
- Photographing the choreography and chaos of the England cheerleading team