We’ve already seen Google’s predictive search function used in a charming creative way this year but now that same technology has been harnessed to socio-political ends, with blisteringly powerful results.
Memac Ogilvy & Mather Dubai came up with this superb campaign for the United Nations to show in a really direct, relatable way just how prevalent sexism remains in modern society. Starting with the simple premise of entering a Google search that begins “Women cannot…” or “Women should…” they saw what the algorithm threw up as suggestions. The brilliance of this idea is that everybody’s to blame as Google’s search function is based on popularity of previous search terms. By placing the results over the women’s mouths in the photographs, the result is unsettling, thought-provoking and undeniably worrying.
- The wacky, zany and eccentric world of illustrator Egle Zvirblyte
- Maziyar Pahlevan’s monochrome portfolio is full of typographic experiments
- The cut glass assemblages of graphic-turned-3D designer Juli Bolaños-Durman
- Photographer Mico Toledo documents the defiant protestors of Standing Rock
- Kevin Umaña’s abstract paintings portray a musical symphony
- The delicately ornate, but very cheeky sculptures of Liv and Dom
- Wolff Olins and zigbee launch the “first open-source brand for the Internet of Things”
- Too Fast To Think: why switching off unlocks creativity
- Graphic Design Festival Paris reveals 19 sport-inspired posters by Hort, Julia, Spassky Fischer and more
- FKA twigs teams up with 17 year old photographer David Uzochukwu for new Nike campaign
- Special Projects on why, sometimes, design is best kept simple
- Brian Finke captures the glitz and glamour of the Ms. Senior America beauty pageant