We’ve already seen Google’s predictive search function used in a charming creative way this year but now that same technology has been harnessed to socio-political ends, with blisteringly powerful results.
Memac Ogilvy & Mather Dubai came up with this superb campaign for the United Nations to show in a really direct, relatable way just how prevalent sexism remains in modern society. Starting with the simple premise of entering a Google search that begins “Women cannot…” or “Women should…” they saw what the algorithm threw up as suggestions. The brilliance of this idea is that everybody’s to blame as Google’s search function is based on popularity of previous search terms. By placing the results over the women’s mouths in the photographs, the result is unsettling, thought-provoking and undeniably worrying.
- Back once again, it's Best of the Web!
- Photographers Kelia Anne MacCluskey and Luca Venter explore the limits of reality
- Gabriella Boyd’s paintings capture fleeting moments of intimacy
- Friday Mixtape: Because Music's Jane Third creates a lo-fi electronic mix
- Magic Party Place: CJ Clarke photographs Basildon, Essex over ten years
- Diane Fox distorts the “illusion of the diorama” with beguiling images of museum exhibits
- Photographer Trent Davis Bailey documents rural American community The North Fork
- Mr Bingo’s Valentine’s cards for single people
- Leipzig-based graphic designer Anja Kaiser takes us through her portfolio
- Why creative education for advertising is stuck in the dark ages
- Japanese graphic designer Ryu Mieno creates type-heavy works fizzing with energy
- Graphic artist Patrick Thomas’ found poster collages