We’ve already seen Google’s predictive search function used in a charming creative way this year but now that same technology has been harnessed to socio-political ends, with blisteringly powerful results.
Memac Ogilvy & Mather Dubai came up with this superb campaign for the United Nations to show in a really direct, relatable way just how prevalent sexism remains in modern society. Starting with the simple premise of entering a Google search that begins “Women cannot…” or “Women should…” they saw what the algorithm threw up as suggestions. The brilliance of this idea is that everybody’s to blame as Google’s search function is based on popularity of previous search terms. By placing the results over the women’s mouths in the photographs, the result is unsettling, thought-provoking and undeniably worrying.
- Brian Griffin's haunting new photography book documents paths that led to the Holocaust
- Japanese designer Tadashi Ueda is back with some ambiguously playful posters
- Great design redressing scuzzy skate aesthetics for new totally rad boardsports mag
- Eric Shaw's abstract looped paintings start as digital sketches
- The Midlands folk who celebrate all-things American, shot beautifully by Tom Martin
- Matthew Brooks documents the eerie homes of mid-century Italian-Canadian immigrants
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- 12-year-old accidentally punches a hole $1.5 million painting
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)