We’ve already seen Google’s predictive search function used in a charming creative way this year but now that same technology has been harnessed to socio-political ends, with blisteringly powerful results.
Memac Ogilvy & Mather Dubai came up with this superb campaign for the United Nations to show in a really direct, relatable way just how prevalent sexism remains in modern society. Starting with the simple premise of entering a Google search that begins “Women cannot…” or “Women should…” they saw what the algorithm threw up as suggestions. The brilliance of this idea is that everybody’s to blame as Google’s search function is based on popularity of previous search terms. By placing the results over the women’s mouths in the photographs, the result is unsettling, thought-provoking and undeniably worrying.
- Sam Pilling directs video for DJ Shadow track Nobody Speaks
- Mrzyk & Moriceau's hilariously psychedelic music video for The Avalanches
- Nick Waplington's artwork for Yak, a striking representation of their sound
- Ondrej Bachor and Jan Horcik create ever-evolving identity for fashion designer Karolina Jurikova
- Bodil Jane's illustrations: ornate, exotic and really very lovely
- Drifting SUVs in the Arabian desert: Peter Garritano explores the world of hajwalah
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August