It’s not exactly hard to please the viewers of the internet these days, and this website is the online version of catnip. There isn’t even much point in me telling you what to do here – when you go on a website like this you know the rules. If you are stuck, move your mouse around and maybe do a few tentative clicks until you get the gist.
Catleidoscope was created by art director/conceptual creative/copywriter Matthew Guy, who says something rather interesting on this kind of truly pleasing aspect of the World Wide Web. “Let’s not interrupt something entertaining with something dull. The best advertising isn’t advertising. Make disruptive things people want to watch and play with. This may last longer than 30 seconds, like designing a truly useful service for people, which increases the ‘I LIKE THEM’ factor more than an ‘ad’ could.”
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale