Work / Graphic Design

New Future Graphic: Thank Physics for That

If you still think science is for geeks then where the heck have you been? It’s come out of its climate-controlled labs and into our televisions, our hearts, and now even our pubs. New Future Graphic have produced these brilliant beer mats for a campaign run by The Institute of Physics, each of which features a poser like “How many cassettes would you need to tape all the songs on a 32 GB MP3 player?” The technology involved in getting the answers may be all shiny and new but the graphics are deliciously retro and bring the campaign to life in a bold, eye-catching but not patronising way.