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New Future Graphic: Thank Physics for That

Posted by Rob Alderson,

If you still think science is for geeks then where the heck have you been? It’s come out of its climate-controlled labs and into our televisions, our hearts, and now even our pubs. New Future Graphic have produced these brilliant beer mats for a campaign run by The Institute of Physics, each of which features a poser like “How many cassettes would you need to tape all the songs on a 32 GB MP3 player?” The technology involved in getting the answers may be all shiny and new but the graphics are deliciously retro and bring the campaign to life in a bold, eye-catching but not patronising way.


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.