How do you advertise a creative conference in cinematic form? Short video profiles of each of your speakers? A walking tour of the venue you’re using? Perhaps something colourful and typographic? No, none of these things quite cut the mustard for OFFF 2012, one of the highlights of the conference calendar. A batsh*t crazy B-movie epic on the other hand did just the trick.
Commissioning Snask and Brikk studios to join forces and collaborate, OFFF engineered a bizarre union that lead to some truly hilarious results, featuring lasers, fighting pandas and a warrior emperor. It’s hard to say whether or not this three minute promo really serves to explain the event at all (it doesn’t) but it undoubtedly makes me want to get hold of some tickets for next year’s offering – even if the fighting pandas are just imaginary.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale