We all know not to judge a book by its cover, but we’re all guilty of judging people by the cover of the book they are reading. This is especially true on public transport where confined for a set period of time our minds are free to run wild – how often have you mentally mapped out a possible love affair based on spotting a much-loved title among the armpits of fellow commuters.
Ourit Ben-Haim has indulged this idea with the Underground New York Public Library site, a project that is conceptually ambitious but beautifully simple in execution. Travelling the NYC subway she snaps pictures of people reading and posts them along with the title of the tome on her site.
She says the library: “freely lends out a reminder that we’re capable of traveling to great depths within ourselves and as a whole,” and what she’s built is a collection of pictures that speak to our relationships with great writing, with books and with each other.
There’s some regulars– a Sunday morning Bible post, a Tuesday translation, a mystery book her readers help identify on a Friday and her E-reader post but on the whole it’s all about eclecticism, of our tastes, passions and prejudices – with works ranging from Nietzsche to Star Wars, Malcolm X to Mitt Romney.
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- Meet the speakers: Frances Corner, Yukai Du, Akinola Davies and Simon Landrein
- Illustrator Antoine Cossé talks about the highs and lows of creating comic books
- How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made
- Llewellyn Mejia's paintings created in between commercial projects
- Robert Nicol’s brutish but spirited illustrations spanning artistic mediums
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris