A paper replica of an eighties ad agency office is pretty meta. A paper replica of an imaginary eighties ad agency office is super meta. Alexis Facca, who showcases his love of paper, set design, shapes and colour under the alias Paper Donut, has created this marvelous shrine to the creative eighties by purportedly replicating the real office of the Walter R Cooper ad agency, who, as you’ll know “became one of London’s most celebrated agencies as it created glossy adverts that often combined humor, music and sexual energy and came to define the Eighties.”
Except it didn’t. Although the pastel walls, black filing cabinets, cigars, floor emerging foliage, chunky printer/scanner, Thatcher front page and what appears to be a designer twig fireplace feature may look convincing, Facca’s small grey print tells us this wonderfully imagined “story is a fiction”. Walter R Cooper’s legacy may be as papery at this office, but Paper Donut has made it look very nice indeed.
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