Surely the most nerve-wracking job a designer can undertake is a wholesale brand redesign. The public-facing nature of the work combined with the threat of vitriol from the brand’s loyal fans must be enough to keep you up for nights on end. So imagine the pressure if you’re tasked with creating a new set of brand guidelines for two of publishing’s biggest names and their 250 individual imprints. It hardly bears thinking about.
But Pentagram’s Michael Bierut has just completed such a job, uniting Penguin and Random House visually with a carefully considered word mark and a pair of orange book ends. Infuriatingly for Michael and his team, both of these giants of publishing have longstanding reputations for considered design and existing logos that represent hundreds of years of heritage, but the simplicity of the new type-written mark allows this heritage to live on through its numerous iterations.
While the work doesn’t have the cheeky charm of the world-renowned penguin, or the cosy feel of Random House’s little house, it effortlessly solves a complex problem and is testament to Michael’s unassuming but impressive skill as a designer.
- Submit Saturdays: So you’ve built your website, what’s next?
- Kalen Hollomon's collages mix sex with fortune cookies
- Best of the web: a whole host of internet goodies
- Mould Map's latest issue is brought to life as an exhibition
- Photographer Toru Akai uncovers the Invisible Machinery that defines modern life
- Kuti Kuti, the comic association looking to educate and inspire
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Anja Wicki's sarcastically sweet comic illustrations
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- London Design Festival: where to go and what to see
- Caitlyn Murphy's paintings elevate the charm of everyday life
- Sean Lotman’s serenely psychedelic photographs of Japan