In recent weeks my inbox has been bombarded with missives about The LEGO Movie which opens in cinemas this Friday (NB: not everyone will find this a romantic Valentine’s Day plan). Although I’m interested in the film I’ll admit to being slightly put off by the sheer weight of PR, but the promoters’ latest stunt is an absolute slam-dunk. During last night’s episode of Dancing On Ice (a show where celebrities you kind of assumed were dead compete to impress a panel of comically unimpressable judges) ITV ran a whole advert break during which current spots for companies like Premier Inn, BT and The British Heart Foundation were recreated entirely in LEGO.
It’s a terrific idea, executed superbly and launched with little or no pre-publicity thus maximising its impact. A special word to Bricksports, the German LEGO specialists who made it all happen for the PHD agency; I’d have loved to have been at the briefing when they were told they needed to make a LEGO Lenny Henry…
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU