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Roger Dario: Chroma

Work / Graphic Design

Interface design for invisible platforms is no mean feat, Roger Dario proves

Deceptive though it might sound, I think the task of taking something boring sounding and making it engaging is one of the most fascinating elements of design – the craftsmanship involved in showing something to its full potential through a limited set of visuals is not to be sniffed at. Interface design is a prime example of where this skill comes to light, and designer and art director Roger Dario does it brilliantly.

Roger is often charged with illustrating the usefulness, interactivity and practicality of digital experiences and apps through dynamic interface design. One example is the identity he created for Chroma, an invisible tool which takes into account the user’s schedule, the weather report, the lighting conditions and the time of day and creates a reactive sensory experience for the workplace. Sound a bit like something from Spike Jonze’s Her? It is a tricky concept to put your finger on, and the question of how you go about designing the ident for an “invisible” platform would have been enough to put some designers off immediately. Contrastingly, Roger came up with a temperate and easygoing visual based around a series of shoes which slot together to create the logo which suits the program’s function perfectly.

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Roger Dario: Chroma

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Roger Dario: Chroma

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Roger Dario: Chroma

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Roger Dario: Chroma

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Roger Dario: Chroma

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Roger Dario: Chroma

Sofia-3

Roger Dario: Enjoy Your Privacy

Sofia

Roger Dario: Enjoy Your Privacy