Let’s all play Sonic the Hedgehog and ride our bikes naked! Graphic designer Sebastian Koseda has an ability to produce visual communication in a way that’s always fun, intriguing, striking or simply beautiful. Recently graduated from Middlesex University, Sebastian has picked up various awards from YCN, ISTD and D&AD, and the reason for all the accolades becomes very apparent as soon as you look at the variety and strength of Sebastian’s portfolio.
Two of the stand-out projects for us are the fun loving SEGA anniversary celebration which gets the ten-year-old in all of us very excited and the experimental Naked Bike Ride poster project (feel free to blush). And that’s not to overlook the Tweet Tweet typographic project inspired by modern social media with the ingenious #Tag Times. So, go on then, let’s have a nose around Sebastian’s work and have a quick chin wag…
Where do you work?
I’m currently working at Feed London, a Digital agency based in Clerkenwell. We’ve recently moved to our new studio, it’s fantastic, I’m very proud to work here.
How does your working day start?
We start each day with a stand up, where each designer explains what we plan to work on to our creative director, this really keeps everyone in the loop and establishes a sense of team spirit I’ve yet to find elsewhere.
How do you work and how has it changed?
Organisation is a huge deal in the professional world, and came as quite a shock to me at first as I naively thought it was ok for creatives to be disorganised. If someone picks up where you left off and can’t make heads or tails of your file that’s no good for anyone. It makes the world of difference to get into the habit of doing everything properly, no matter if someone’s looking over your shoulder or not.
Where would we find you when you’re not at work?
A couple of side projects opportunities have arisen that I am very excited about so when not at work I’m generally working, but I’ve recently I’ve been enjoying some downtime with my girlfriend discovering amazing new veggie places to eat around London.
Would you intern for yourself?
At the moment I’m comfortable with learning – if I did intern for myself I’d only be making myself cups of tea, which I do anyway.
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- The big cover up: Mathieu Tremblin's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale