When it comes to advertising the very best ads have to be the most memorable ones and whilst that leaves Compare the Meercat and a whole host of other jingle-heavy, unavoidably catchy advertisements permanently embedded in your mind, it also makes the hard-hitting films which carry the somewhat more serious messages at the forefront of your thoughts.
Being released during prime time television yesterday, St John Ambulance’s brand new video entitled Helpless most definitely ticks the hard-hitting box.
Telling the harrowing story of the journey of a cancer survivor from the moment he is diagnosed, through his recovery and then to his deathbed when he chokes at a barbecue, the clever campaign centres around the fact that 140,000 people die each year in situations in which basic first aid could have saved their lives – the same number of people who die from cancer each year.
Beautifully shot from beginning to end, the two minute film is the collaborative creation of advertising hotshots Bartle Bogle Hegarty and the obviously seriously talented director Beniro Montorio and, whilst it may not being the cheeriest way to spend two minutes, you sure won’t be forgetting it in a while.
- Lili des Bellons illustrates a fluoro world of monsters and robots
- Type tells Tales: Steven Heller and Gail Anderson explore the performative traits of type
- Things: The post full of positivity we received this April
- Photographer Louis De Belle’s unconventional portraits of New York commuters
- M35 creates a topographical identity for a project about Australia's rural landscape
- We speak to the three creatives behind a Nigerian-focused editorial and film for Kenzo
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Matthew Raw: the east London artist making clay great again