My response thus far to fashion persuasions like Harajuku has mostly been confused blinking. Then Steve Nakamura, an art director living in Tokyo, sent us his artwork for the impossibly popular 19-year-old Japanese singer/Harajuku model/blogger, Kyary Pamyu Pamyu. The costumes, make-up and styling is totally extraordinary – playing up to the whole fusion blend of wide culture references, extreme features and voguing jestures – and not just about being “cute.”
When I asked about how he came to work on Kyary’s artwork for her forthcoming Pamyu Pamyu Revolution album, Steve, an LA-born, Central St. Martin’s educated creative, highlighted the strange combination he and one of Japan’s biggest pop stars made. And this is why the label chief of Warner (her representation) brought them together: "Many clients I work for are Harajuku fashion based. But I would never approach them in the same way that Japanese born/raised people do.
“I think if you art direct Kyary in a predictable way, you would take photographs of her in the streets of Harajuku or in a white studio, wearing vivid colours, plastic, cute. To me, that’s not so interesting.” What he, photographer Takeshi Hanzawa, stylist Kumiko Iijima and make-up artist Shinji Konishi have created is a new contrast between her whole image and the way she has been captured that is to say, “gore and fantasy – done in analog fashion.”
It’s unexpected and I still don’t understand it (fashion in general), but that’s nothing to how much I like it.
- Nine vital nuggets about the hows and whys of being a project manager or producer – and why all the hard work is worth it
- Stars, drag queens, and the literati: Avedon and Warhol’s heroes and antiheroes
- Designer Morag Myerscough gives us a peek at her bookshelf
- Photographer Matthew Brown explores the forgotten details in a university campus
- First Dates for those who create: Studio Swine tells us about their working relationship
- Experimental Jetset, Build and others' war posters curated by Pentagram's Alex Brown
- Racy photography from the new issue of Odiseo
- VSCO develops new typeface and a symbol-based language as part of its rebrand
- When to wake up, what to drink and how to work: “how to live like a creative” unveiled
- How to beat creative block: one designer offers his invaluable advice
- DesignStudio rebrands the Premier League
- Meditation and creativity: should we believe the hype?