• Sharing_lunch_2_24_kenjimasunaga

    Sharing dinner, AXIS Tokyo 2008 (courtesy of Kenji Masunaga)

  • Extended-post2

    Bits and bytes, 2010 (courtesy of Fred Ernst)

  • Extended-post

    Sharing dinner

  • 2

    White funeral meal

  • Extended-post3

    Connection, dough tablecloth cooking under the lamps

  • 4_1_droog_design_2006_300dpi

    Connection, the remnants of the cooked dough tablecloth

  • Extended-post4

    Blind date workshop, Quatar 2010

  • Portrait_marije-in-tokyo_kenjimasunaga

    Marije Vogelzang, AXIS gallery Tokyo 2008 (courtesy of Kenji Masunaga)

  • Sharing_lunch_1_30_kenjimasunaga

    Spoons (courtesy of Kenji Masunaga)


Studio Marije Vogelzang

Posted by Maya Davies,

Weird and wonderful immersive dining experiences in pop-up spaces have become très à la mode in recent years. Leading the way in performative eating, food design and installation is Dutch designer Marije Vogelzang. Over the last decade she has amassed an impressive and tasty looking portfolio, featuring design experiences such as a pasta sauna, and my favourite, a dough “tablecloth” that cooked under angle poise lamps, which the diners ripped through to get at their meal. We had to speak to her to find out more.

Hi Marije – you’ve been referred to as the ‘Great Dame’ of eating design. When and why did you start experimenting with food and design?

Over 10 years ago when I was still a student at the design academy in Eindhoven (NL) I started experimenting with food in reference to funerals and funeral rituals. I made a whole white funeral dinner made with naturally white food (white is the colour of death in many cultures). I found out that food is a fantastic material for me to work with, and the emotional importance of food wasn’t at that point being explored by designers. And still isn’t to its full potential!

Did you study art and design or do you have a culinary background?

I’m not a chef. I trained to be a product designer but I do have to say my education was very much influenced by the emerging idea of conceptual design. So basically I was more of an ideas-maker. Designs could also be services, rituals and actions. In that sense food suits very well to this kind of thinking. I like the idea that food is ephemeral and will disintegrate shortly after producing it. I love the idea that my designs turn into shit.

Eating and food often involve rituals, traditions and even performance. Is this something you embrace in your projects? 

Yes, I think this is very important. My designs need to be eaten; my design would not be finished if it wasn’t eaten in the end. And the person eating it is part of the experience.

How long do you spend planning an eating experience?

This could take months but sometimes just a few days. It really depends on many factors. Most ideas I get in the shower.

If you could design an eating experience for anyone throughout history, who would it be and why? What would you do?

Maybe I would design one for Wolfgang Amadeus Mozart. An open air dinner that’s constructed like a musical piece and that you would have to eat dancing.

Posted by Maya Davies

Maya joined It’s Nice That in 2011 as our first ever events manager as well as writing for the site, in particular about architecture. She left in the summer of 2013.

Most Recent: Events View Archive

  1. List

    And so the crème de la crème was announced, with five of D&AD’s highest honour – the Black Pencil – awarded this year. From radio advertising to branding it’s a diverse selection that’s sure to get people talking. It’s great to see some of our favourite projects from the last year recognised, and some we weren’t familiar with (the brilliant radio station for dogs, for instance) being celebrated. Without further ado, here they are!

  2. Lego-greenpeace-its-nice-that-top-

    D&AD has awarded White Pencils in a category of their own since 2013, and these recognise design and advertising projects that “demonstrate that marketing and marketing communications can be a force for good,” in the words of D&AD CEO Tim Lindsay. Four projects have been awarded the philanthropic pencils this year, two for brand and two for not-for-profit advertising and marketing communications. Here are the projects recognised this year…

  3. Doty-list

    The category winners for this year’s Designs of the Year have been announced, including a nod to one of our favourite projects, Marcel’s Inglorious Fruits & Vegetables campaign, which scooped the graphics category nomination. The campaign was nominated by our very own Alex Bec, and was created to champion the beauty within misshapen fruits and vegetables, which are sold at Intermarché for 30% cheaper than their more traditional-looking counterparts. The overall Design of the Year from the six category winners will be announced June, and all are on display at the exhibition alongside the other nominations (read our thoughts on it here) until 31 March 2016.

  4. Dandad-opinion-itsnicethat-list

    It’s Nice That founder and creative director Will Hudson was part of the D&AD Black Pencil jury this year. Here he is on judging one of the industry’s main awards, and why it helped change his mind about creative competitions…

  5. Alexchinneck-londondesignfestival-itsnicethat-list

    A 35-metre high upside-down electricity pylon was the stand-out project announced for this year’s London Design Festival today, but once again none of the headline projects are graphics focussed.

  6. Pmu-int-main

    People in the graphic arts world have got an infernal problem with Pick Me Up. It’s the Taylor Swift of illustration events: everyone claims they’re not into it but when it comes on the radio they know all the words and are happily singing along. My opinion on it has undulated for years, but going to the private view last night made me realise that all this time I doubted it and listened sceptically to the rumours surrounding it, I was totally wrong.

  7. Elcaf-int-list

    The East London Comics and Arts Festival (ELCAF) has just announced its 2015 dates, and after the storming success of last year this year it’s doubling up! Not only is the one day extravaganza growing to fill a full weekend across 20 and 21 June, but it’s also going to be filling two different venues with its trademark workshops and talks, and a new series of masterclasses held in collaboration with the House of Illustration.

  8. Offset-2-int-list

    Dublin’s terrific creative festival OFFSET is back this weekend and having now confirmed the full line-up, 2105 looks set to be another cracking three days of creative inspiration.

  9. Iam2015-bluebaby-cover-list

    We’ve long trumpeted the exciting, eclectic creative scene in Barcelona and now a new event talking place in March will harness this energy with an array of international speakers. The Internet Age Media, or IAM Weekend, promises to connect “the ecosystem that is shaping the future of design, fashion, technology, visual arts and music, from a media perspective.”

  10. List

    Dublin’s OFFSET festival is undoubtedly one of the highlights of the creative conference calendar, and early indications suggest that 2015 is all set to be another cracker (or craic-er, if you will). For three days in March the Irish capital is taken over by a brilliant line-up of art and design speakers (and a fair bit of socialising) and we’re looking forward to going back this year for another hefty dose of inspiration and enlightenment.

  11. List

    When we post work on It’s Nice That we don’t really know what that can lead to, but it’s always terrific to hear that creative collaborations have sprung from an article on the site. It’s even more terrific to hear of a coming together like this between Wild Beasts and animator and illustrator Mattis Dovier as part of The Jameson Works.

  12. List

    Last month we held an evening of talks at Mother London to showcase some of our favourite creative projects made possible through crowdfunding site Kickstarter. Since it launched in 2009, it’s no exaggeration to say the organisation has changed the way the creative world works and it was great to hear from some of those who had made the most of the new opportunities Kickstarter offers.

  13. Main1

    Just over a week ago It’s Nice That’s Jamie McIntyre and I took a train from London to Glasgow to the much-antiticipated Graphic Design Festival Scotland. We had been invited by Beth Wilson and James Gilchrist, two students who had recently graduated from Edinburgh College of Art. During their degree the two had found themselves working best when together, and decided to form Warriors Studio as a duo. They began thinking about the climate of graphic design in Scotland, the need for something new and exciting and – most importantly – what the hell they were going to do when term ends and they were turfed out to fend for themselves.