If you’re in the niche business of selling specialist audio components, e-guitars, recording equipment and all the other paraphernalia associated with music production in general you probably don’t have to work too hard at promoting yourself. People in music need all of these things in abundance otherwise they can’t make music. Fact. But if in 2013 your website still looks like one of the very first iterations of online content from the 1990s heyday of MSN Messenger and dial-up, and your business cards have been churned out on the office Xerox, you probably need to have a little bit of a think about your brand identity.
Austrian audio equipment retailers Klangfarbe are exceptionally guilty of keeping that dated online aesthetic intact, but they have conceded to a spot of revitalisation for their printed collateral courtesy of Studio Vie. They’ve maintained their unique cursive logo (which I’m actually pretty fond of) but refreshed the brand guidelines with bold colours, punchy type and actual adherence to a grid system. GREAT start; now they just need to have a crack at updating that website.
- Submit Saturdays: photographer and filmmaker Harry Israelson's bright, smart portfolio
- May Diary: where to go and what to see this month
- Crisp and vibrant design work from ECAL graduate Clement Rouzaud
- Portuguese illustrator Tiago Galo’s plump little characters are oddly charming
- Matthew Butcher launches the Flood House that will travel around the Thames Estuary
- Haunting train-simulator-based animation by Jack Featherstone for Occult Orientated Crime
- Philip Coppola spends nearly 40 years illustrating New York City’s Subway Stations
- LA studio Laundry creates amazing warped Simpsons idents for American channel FX
- Design Bridge creates new harp icon for Guinness
- Winning design for Tokyo 2020 Olympics unveiled
- Prince: 1958-2016
- Milton Glaser creates new look for Brooklyn Brewery