Advertising: Check out this super freaky telekinetic coffee stunt in NYC coffee shop

Posted by Rob Alderson,

It’s no massive surprise that this video has had 13 million views (and counting) in just two days, because this is how to pull-off a publicity stunt. Ahead of the release of the upcoming Carrie film, a New York coffee shop was tricked out with moving tables and jumping books, filled with actors and a stuntman and then opened as normal. What unfolds is freaky, funny and very, very well-executed; proof that if a trick’s worth doing, it’s worth doing right. Also check out the terrified young woman still intent on filming the goings-on on her phone; a great comment on our social-media-obsessed culture. A tip of the hat to all involved here.

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    Telekinetic Coffee Shop Surprise (still)

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    Telekinetic Coffee Shop Surprise (still)

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    Telekinetic Coffee Shop Surprise (still)

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    Telekinetic Coffee Shop Surprise (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.