• 1

    The Art of Looking Sideways, Alan Fletcher

  • 4

    The Art of Looking Sideways, Alan Fletcher

  • 12

    Edward de Bono. The Use of Lateral Thinking. Jonathan Cape (London 1967) & Edward de Bono. I am Right

  • 3

    The Art of Looking Sideways, Alan Fletcher

  • 10

    The Art of Looking Sideways, Alan Fletcher. Illustration by Bob Gill

  • 5

    The Art of Looking Sideways, Alan Fletcher

  • 16

    The Art of Looking Sideways, Alan Fletcher

  • 14

    The Art of Looking Sideways, Alan Fletcher. Photograph Jean Robert

  • 13

    The Art of Looking Sideways, Alan Fletcher

  • 6

    The Art of Looking Sideways, Alan Fletcher

  • 9

    The Art of Looking Sideways, Alan Fletcher

  • 11

    Edward de Bono. The Use of Lateral Thinking. Jonathan Cape (London 1967)

  • 7

    The Art of Looking Sideways, Alan Fletcher

  • 15

    The Art of Looking Sideways, Alan Fletcher

  • 8

    The Art of Looking Sideways, Alan Fletcher

  • 17

    The Art of Looking Sideways, Alan Fletcher

  • 2

    The Art of Looking Sideways, Alan Fletcher

  • 18

    The Art of Looking Sideways, Alan Fletcher

Publication

The Art of Looking Sideways

Posted by Bryony Quinn,

10 years ago, The Art of Looking Sideways by Alan Fletcher was published, a seminal book contemplating the differences between pictures as words (and vice versa), the pleasing incongruities and “serious science” behind perception, process and the imagination that fills in the gaps. The anniversary is being celebrated in the exhibition Mind over matter at Kemistry Gallery opening this week. Featured here are images of the original materials with excerpts from the book, their plastic cases and page numbers betraying the Herculean archiving endeavour, and hinting at why it took 20 years to compile.

The passages that follow are taken from the book relating to a few of Fletcher’s original materials, but they are just a minuscule cross-section of the prolific references – a personal compendium of visual language. The late, very great graphic designer could draw literally, rationally and metaphorically on the history of all humanised communication to excellent effect, one such quote from Goethe used by Fletcher states quite appropriately: “He who cannot draw on three thousand years is living from hand to mouth.’”

As well as the exhibition Mind over matter, Aram Store is hosting a showcase of design work and objects during London Design Festival which will be well worth a look.

On Tools:

“As his most famous statement had it, Klee took a line for a walk. It snaked, looped, wandered off, and turned back on itself as it made its fitful journey through the worlds of his invention. A line can run dead straight, be wildly crooked, nervously wobbly, make sensuous curves or aggressive angles. It can meander, wander, track or trace. Be a scribble, doodle, scratch, hatched, dashed, dribbled or trickled. It can be precise or fuzzy, hard or soft, firm or gentle, thin or thick. It can be smudged, smeared, erased – or just fade away. You can push a line, drag it, manipulate and manoeuvre it, make it delineate, accentuate, attenuate, emphasize. A line may be imperious or modest, authoritative or servile, brutal or seductive, passive or active, weak or strong, thick or thin. A line is born, and dies, in a point.” (Frank N. Furter, The Rocky Horror Picture Show, 1975)
(Third image.)

On Seeing:

“Note. Goethe thought thinking more interesting than knowing, but not so interesting as looking. Certainly when confronted by a boring conversation my concentration is inclined to fold its arms and divert itself by observing the visual dialogues of my surroundings: the chit-chat between dappled sunlight and a chintz fabric, the point of contact between the edge of a near chair and the silhouette of a far lampshade, the dissolving outline of a face as it passes in front of a bright light. As Georgia O’Keeffe pointed out: ‘Nobody sees a flower – really – it is so small – we haven’t time – and to see takes time, like to have a friend takes time.’ "
(Image five.)

On Thinking:

“We don’t think in words. The temptation to equate thinking with language is because words are more palpable than thoughts. After all – I’m thinking – if I couldn’t talk to myself how would I know what I was thinking? Thinking is hard work; few engage in it.”
(Image 12.)

On Imaging:

“‘Seeing is forgetting the name of the thing one sees;’ Paul Valéry.”
(Image 18.)

www.itsnicethat.com/whats-on

Portrait9

Posted by Bryony Quinn

Bryony was It’s Nice That’s first ever intern and worked her way up to assistant online editor before moving on to pursue other interests in the summer of 2012.

Most Recent: Exhibition View Archive

  1. List

    The name Jeremy Deller conjures up all manner of conflicting images in my mind’s eye; of frivolous inflatable sculptures and brass bands playing acid house; of turbulent clashes between miners and police and the rusted bodies of motor vehicles. He’s got a real knack for uniting ideas that feel inherently opposite. So his latest show at Modern Art Oxford shouldn’t come as too much of a surprise in its bringing together of two figures who seem very much at odds with each other.

  2. List

    There’s not a pie in the cultural world that James Franco isn’t ready and willing to stick a finger into, and to prove it the actor, director, poet and musician has just announced a new exhibition of his artworks, entitled Fat Squirrel, which is to be held at London’s Siegfried Contemporary gallery. The show is an undeniably eclectic collection, including a number of self portraits of the artist in the guise of various famous historical figures, a deer orgy entitled Triple Team, and some bright painterly collages, not to mention the eponymous overweight rodents which are undoubtedly our favourites.

  3. List

    There are equal doses of pleasure and frustration to be had in stumbling across the work of a photographer you’ve never seen before. It’s classic FOMO on a macro scale, coupled with joy at the prospect of showing off the treasure you’ve found. At least that’s what I felt when I discovered that photographer Mark Neville was to be showing two of his photo-series alongside one another in a new show entitled London/Pittsburgh at London’s Alan Cristea Gallery.

  4. List-flyers-for-the-institute-at-sexology.-photography-by-russell-dornan_-design-by-liam-relph-(3)

    London’s Wellcome Collection space always hosts explorations of the things that fascinate us most. It’s covered death, it’s exhaustively explored the human body in all its glory and grotesquery, and now it’s moved on to surely the most fascinating of all – sex, or more precisely, how people have studied it.

  5. List

    How’s this for a collaboration? Artist Quentin Jones, who counts photography, animation, painting and filmmaking among the tools of her trade, has teamed up with spatial designer Robert Storey to create the setting for her new exhibition in the The Vinyl Factory Space on London’s Brewer Street, with Robert creating a set for each of Quentin’s works.

  6. Main

    Right now, illustrator-turned artist extraordinaire Jordy van den Niewendijk is probably having a nap. For the last few weeks he’s been rushing around the world getting his work together for a very exciting solo show at New York’s trendy Moiety Gallery. It’s safe to say Jordy is one of our favourite artists, and to see his work evolve aesthetically over the years yet still cling on to that trademark style is great, a little bit like watching one of those cool videos of flowers blooming in slow-mo.

  7. Mp

    Hands up who loves boobies and butts? The pervier of us will appreciate this brand new show from Mike Perry which sees him collate all his brilliant nudie drawings in one place, and if you’re not a perv you’ll just love the colours. They say the human form is a beautiful thing, but sometimes people forget that it’s also super fun too. Good for lovely, bearded Mike for noticing this and spending ages drawing people with legs akimbo on coloured paper to entertain us straight-laced British folk. If you’re into illustration and/or nudity, head down to KK Outlet tonight for this scintillating show.

  8. List

    In 1963, the Royal College of Art held an exhibition celebrating 15 years of the school of graphic design. In the show’s catalogue, Professor Richard Guyatt remembered the days when the term was adopted by the college. “With a certain sense of relief, but not much conviction, the name ‘Graphic Design’ was chosen,” he wrote. “No one was quite sure what it meant, but it had a purposeful ring…”

  9. 4list.-charles-jourdan_-spring-1976-%c2%a9-guy-bourdin

    In the summer of 1979, several legs boarded a ferry travelling from Dieppe to Plymouth. However unlike most other legs making the journey, these didn’t have any feeling in their toes.

  10. Main1

    Just over a week ago It’s Nice That’s Jamie McIntyre and I took a train from London to Glasgow to the much-antiticipated Graphic Design Festival Scotland. We had been invited by Beth Wilson and James Gilchrist, two students who had recently graduated from Edinburgh College of Art. During their degree the two had found themselves working best when together, and decided to form Warriors Studio as a duo. They began thinking about the climate of graphic design in Scotland, the need for something new and exciting and – most importantly – what the hell they were going to do when term ends and they were turfed out to fend for themselves.

  11. List

    Designing for the Design Museum’s Designs of the Year must be in many ways a dream project, in many ways a nightmare. Creating graphics that can seamlessly place disciplines as disparate as graphic design, furniture, product and architecture comfortably next to one another takes skill and an eye for leaving said projects to speak for themselves. Ok-RM’s graphics did just that, sitting back to let the viewer to make their own decisions about each project on its own merit, regardless of how it was made or by whom. Clean, well-spaced and scant typography work with clever colour-coding to form an overall aesthetic that more than deserves its place alongside the best designs of the past 12 months.

  12. List

    Listen up digital art types! If you’ve got great idea for a project that you haven’t been able to make happen, The Space may just be able to help. The not-for-profit venue has launched an open call to help a creative make that one crazy idea a reality, with funding and mentoring on offer. They say: “Nothing’s off limits; this is about pushing the boundaries and the project can take their point of departure from any artistic discipline, from music and film to visual arts and gaming.”

  13. Main

    Victoria Siddall has worked at Frieze for just over a decade and two years ago was made Director of Frieze Masters. Excitingly, just a few weeks ago she was appointed Director of Frieze Masters, Frieze New York and Frieze London. As well as being one of the most powerful women in the art world, Victoria is also my sister, so I was curious to find out how she’s feeling on the dawn of her new career.