• Shibuya_smoker2

    Adam Hinton: Shibuya

Graphic Design

This is Real Art release first book and it's a gorgeous study of Tokyo commuters by Adam Hinton

Posted by Rob Alderson,

This is Real Art have carved out a reputation for quality creativity across advertising, design and branding, but late last week they moved into new territory with the publication of their first book. Adam Hinton’s Shibuya is a collection of the photographs he took of Tokyo commuters, shot at the world’s busiest subway station over four days capturing intensely personal moments among the mass daily migration.

Above and beyond the work itself, the book too is a thing of real class and beauty, and is slated to be the opening salvo of the agency’s TiRA imprint. We spoke to creative director Paul Belford to find out why this book and why now…

Hi Paul, publishing is having a really tough time at the moment so why move into this area now?

At This is Real Art, we will only publish high-end, niche books. Beautifully-produced books, books that we want people to treasure and books that celebrate everything that’s wonderful about the medium. This really has little to do with conventional mass-market publishing. This book will be available in a very few select stores but primarily just from our website.

Do you think agencies and studios can bring a different approach to publishing?

Yes. We’re not straitjacketed by conventional received wisdom. We promise never ever to have an ugly great logo ruining the cover of our books for example. But our main approach is to produce books that we would like to own ourselves, with as few compromises as possible.

What was it about this particular book which you bought into?

Adam called me up one day and said he wanted to show me the project. When I saw it I immediately thought it would make a good book. The subject matter and message are very relevant to us in market-driven economies and the images are striking. I like the social commentary aspect of this project.

How pleased are you with the final product?

It’s a relatively modest little book but I’m very pleased with the printing and production values. Shadow detail was a particular concern because many of the images are very dark but the printers, Chapter did a really good job. There’s also great skill in the foiling on the cover and spine by Hunter & Foulis.

The assets look great – how important are things like videos/photos when launching a new book?

Again, we considered what we would like to see in an online store. And we though that a video walkthrough with comments by the photographer would be interesting for potential buyers.

  • 0_1334843664

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334843655

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334764956

    Adam Hinton: Shibuya

  • 0_1334764961

    Adam Hinton: Shibuya

  • 0_1334764967

    Adam Hinton: Shibuya

  • 0_1334764977

    Adam Hinton: Shibuya

  • 0_1334764981

    Adam Hinton: Shibuya

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List

    Illustrator Eleonora Marton’s raw, bold aesthetic lends itself perfectly to large scale design, so we were happy to discover that rather than confining herself to witty, irony-soaked zines and sweet watercolour portraits, she’s unleashed her talents on a huge series of A3 posters and smaller flyers too. Using recurring imagery in varying forms – legs, animals, furniture and toys all feature – she creates posters for upcoming events which tick all the boxes event posters should. They’re eye-catching, interesting and incredibly informative, and what’s more, she makes it look incredibly easy. Just trying spotting that record player wheat-pasted up on a street corner and not taking a step closer to find out what it was advertising.

  2. List

    There’s something about the painstaking perfectionism of type design that doesn’t scream fun and frolics, but Commercial Type’s new webfont showcase is ready to prove me wrong. The New York and London based type studio run by Christian Schwartz and Paul Barnes is widely-regarded as one of the best around, but the pair have struggled sometimes to communicate the personality of their fonts. Enter the Commercial Type Showcase which they built with Wael Morcos to show off the lighter side of 16 of their creations by way of 16 microsites, ranging from poetry and poster generators to a train schedule board and even a digital therapist.

  3. List

    Lotta Nieminen is one of those graphic designers who is able to creating a lasting impression with her work in spite of it often being incredibly subtle in its approach. In my opinion this goes above and beyond her colour palettes, though they often combine pastel shades with serene muted tones; rather her projects seem to be finished with a kind of nuanced subtlety that resonates long after you first see it.

  4. Main2

    Not much makes us as happy as a brilliant studio churning out spectacular work, but to find out each member is a fantastic designer in their own right is even better. Diogo Potes just got in touch to show us some of his personal work away from his day-to-day collaborative venture, Portuguese design studio Alva Alva. Diogo’s solo work boasts all of the vibrancy, sense of humour and love of hand-drawn elements that Alva Alva has, but also contains a good dollop of personal style. For me, I think his work is strongest when he incorporates photography into his designs – something about choosing off-the-wall shots and enveloping them in rich colours and bold typography is very, very pleasing. Nice work Diogo, keep it up!

  5. List

    Like their counterparts over at Unit Editions, the Viction:ary team has an unerring eye for putting together graphic design books that are a cut above the competition. This stems from their ability to select a theme that is relevant and interesting and (crucially) identify the right creatives to showcase in exploring that subject.

  6. Wadelist

    When showing off a new typeface, most designers opt for the go-to panagram “The quick brown fox jumps over the lazy dog.” On one of the promotional posters for his new font Hardy, Wade Jeffree has plumped for “It’s too easy being a c**t.” In other words, this is a typeface with attitude.

  7. List

    20 years ago in 1994, little known designer Eike König set up his “graphic design playground” Hort, creating a community in the centre of Berlin where creatives could collaborate on ideas and client briefs side by side. Nowadays, the playground is slightly bigger, undertaking work for Nike, The New York Times and Walt Disney among others, but the underlying emphasis on collaboration and experimentation remains exactly the same.

  8. Main

    Political, powerful and poignant (although not always all at the same time), Abram Games’ work earned him a place as one of the 20th Century’s most iconic and influential graphic designers. Notoriously, one of his posters was banned by Churchill in post-war Britain and, although he crafted advertising for the Times, Transport for London and Guinness, his most impactful work was created for noble causes. During the Second World War he designed hundreds of recruitment posters and images discouraging waste, with slogans like “Use Spades, Not Ships” and bold dynamic graphics.

  9. Andrealist

    Sometimes the simplest things can be the hardest to pull off, but that is precisely what Andrea Evangelista’s graphic design achieves with quiet aplomb. I imagine most young creatives would quail at the notion of designing a book titled Trafficking Survivor Care Standards, but Andrea’s work is confident and careful, lending the text the clarity it demands. He lets the content sit in plenty of white space inside its buttercup cover, resisting the temptation to chuck in a bunch of pretty images.

  10. List

    As newspapers change, so the meaning, placement and purpose of their mastheads change too. This archive of Indian newspaper nameplates is therefore a celebration of the beauty and communicative skill that goes into them, and a snapshot of the contemporary news media in the sub-continent – see how the odd editorial email address crops up alongside some pretty historic type treatments. The collection has been compiled by Pooja Saxena, a Bangalore-based type designer who previously worked in Apple’s font team and studied at Reading University’s world-leading Type Design and Graphic Communication school.

  11. List

    Here at It’s Nice That we’re very aware of how often we cover certain creatives on the site, and we constantly make time to search out talented practitioners we don’t know as well as feting the latest work of those we do.

  12. List

    Every year during graduate season we sift our way through an enormous number of grad show identities. It’s arguably one of the trickiest briefs for a young student; creating a comprehensive identity for a showcase of upwards of 100 creatives’ work – all of them with different styles and concerns. Some of what we see is excellent, but many seem to struggle under the pressure of pleasing their peers.

  13. List

    Creating a visual identity to capture an aural experience seems like a near impossible task, let alone when the music is as lustrous and strange as Amy Kohn’s, but Non-Format have succeeded gracefully with their work for her new album PlexiLusso. The USA and Oslo-based team manipulated original photography by Merri Cyr to recreate the ethereal quality of her music, conjuring up a glass-like aesthetic with a hint of abstract surrealism in the form of floating boulders and rippling waves. Don’t be fooled into thinking this is all conceptual nonsense though; they’ve also made an original typeface to mimic the sonorous melodies, using disconnected arcs which resemble the notation of quavers and clefs laid out on the stave, as in sheet music. It’s an oddly alluring combination which creates an impression of Amy’s music before you’ve even pressed play.