• Shibuya_smoker2

    Adam Hinton: Shibuya

Graphic Design

This is Real Art release first book and it's a gorgeous study of Tokyo commuters by Adam Hinton

Posted by Rob Alderson,

This is Real Art have carved out a reputation for quality creativity across advertising, design and branding, but late last week they moved into new territory with the publication of their first book. Adam Hinton’s Shibuya is a collection of the photographs he took of Tokyo commuters, shot at the world’s busiest subway station over four days capturing intensely personal moments among the mass daily migration.

Above and beyond the work itself, the book too is a thing of real class and beauty, and is slated to be the opening salvo of the agency’s TiRA imprint. We spoke to creative director Paul Belford to find out why this book and why now…

Hi Paul, publishing is having a really tough time at the moment so why move into this area now?

At This is Real Art, we will only publish high-end, niche books. Beautifully-produced books, books that we want people to treasure and books that celebrate everything that’s wonderful about the medium. This really has little to do with conventional mass-market publishing. This book will be available in a very few select stores but primarily just from our website.

Do you think agencies and studios can bring a different approach to publishing?

Yes. We’re not straitjacketed by conventional received wisdom. We promise never ever to have an ugly great logo ruining the cover of our books for example. But our main approach is to produce books that we would like to own ourselves, with as few compromises as possible.

What was it about this particular book which you bought into?

Adam called me up one day and said he wanted to show me the project. When I saw it I immediately thought it would make a good book. The subject matter and message are very relevant to us in market-driven economies and the images are striking. I like the social commentary aspect of this project.

How pleased are you with the final product?

It’s a relatively modest little book but I’m very pleased with the printing and production values. Shadow detail was a particular concern because many of the images are very dark but the printers, Chapter did a really good job. There’s also great skill in the foiling on the cover and spine by Hunter & Foulis.

The assets look great – how important are things like videos/photos when launching a new book?

Again, we considered what we would like to see in an online store. And we though that a video walkthrough with comments by the photographer would be interesting for potential buyers.

  • 0_1334843664

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334843655

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334764956

    Adam Hinton: Shibuya

  • 0_1334764961

    Adam Hinton: Shibuya

  • 0_1334764967

    Adam Hinton: Shibuya

  • 0_1334764977

    Adam Hinton: Shibuya

  • 0_1334764981

    Adam Hinton: Shibuya

Ra

Posted by Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

Most Recent: Graphic Design View Archive

  1. Gurafiku-itsnicet

    Clicking on to Japanese graphic design website Gurafiku is something like stepping feet first into a black hole of graphic design porn. Started by Chicago-based designer and researcher Ryan Hageman in 2009 as a way to learn more about the history of graphic design in Japan, it has since grown into a archive which spans over 200 years of work, from the 1800s all the way up to the present day.

  2. Foreign_policy_brandguidesingapore_itsnicethat_list

    Foreign Policy Design Group, who we featured on the site last year, has nailed the art of collating diverse and sometimes complex ideas into a beautiful, cohesive publication. The first book in its new series, Brand Guide: Singapore Edition is like a beautifully arranged scrapbook of your dreams, rounding up “iconic homegrown brands that attest to the current golden age of design in Singapore,” the studio explains on their Behance page.

  3. Leslie-david-itsnicethat-list

    Leslie David might be one of the busiest women working in her industry. We last checked in with her six months ago, to swoon over the identity and packaging her studio had created for Glossier, and a typeface which looked to be blowing in the breeze, among other things, but this week she’s back with no fewer than three new projects. Three! She never stops.

  4. List-ashley-stephenson-new-york-times-its-nice-tha

    Designer Ashley Stephenson seems to be a shy chap, perhaps explaining why he prefers to go by his creative pseudonym G/tr, and why it took a friend of his to get in touch singing his praises. We’re not sure why, as Ashley’s certainly talented: this project was created while interning at the New York Times, and looks to show the publication’s prestigious heritage while also celebrating its move into the digital era. For each of the images, Ashley has imagined what the stars of yesteryear might get up to if they were as preoccupied as we are today with the likes of Snapchat, Vine, Instagram, Periscope, Twitter, Facebook, What’s App, Club Penguin, Habbo Hotel…you get the picture.

  5. Studio_storz_itsnicethat_list

    Berlin-based Studio Storz has a portfolio chock-full of visual identities, editorial design and book design that’s varied in style. What differentiates Studio Storz from other design practices is its collaborative approach to design. As part of Spector Bureau, a collection of designers, artists and publishers, it actively works with other professionals in the field. It sees the role of designers as ever expanding and one that can manifest itself as researcher, engineer, craftsman and communicator; and the studio’s relationship with the Heidelberger Kunstverein has been ongoing since 2012.

  6. Alexandre-pietra-for-noise-festival-its-nice-that-list

    A good identity isn’t necessarily one with a mega logo – though it doesn’t hurt – but one that looks great and is instantly recognisable across any touchpoint, be it a coffee cup or huge stretch of hoardings. When we saw this festival identity looking bloody brilliant on a balloon, we knew it passed the test. This simple blue and white look for French festival For Noise was created by Swiss designer Alexandre Pietra, and aims to convey the festival’s new, less rock-orientated approach. “The concept of this 2015 edition is to let the music speak for itself,” says Alexandre.

  7. Byop_int_list

    Earlier this month, the Serpentine Pavilion opened to the public. The beguiling, multicoloured woven structure designed by Spanish architects SegnasCalgo sits in Hyde Park like a more grown-up version of a fort you might have built when you were a child. Over the last decade and a half the annual architecture commission has become a much-anticipated beacon of design, and to celebrate 15 years of the Summer Pavilion, the Serpentine Galleries have teamed up with Kidesign, Marina Willer and the team at Pentagram to launch a digital platform and national campaign to foster the aspiring young architects of tomorrow.

  8. Lust_typedynamic_itsnicethat_list

    LUST not only has a great name, but is a studio covering a huge range of disciplines in an extraordinary way. Based in The Hague, Netherlands, it’s this project the studio did last year at the Stedelijk Museum in Amsterdam that demonstrates the studio’s unique and varied approach. An interactive installation for the exhibition Type/Dynamics, the show aimed to comment on the work of experimental graphic designer Jurriaan Schrofer.

  9. Song-haein-itsnicethat-list

    I’m just going to come right out and admit that there’s an inherent injustice in trying to explain how beautiful a printed book is through digital images. This is especially true in the case of Haein Song, whose painstakingly bound publications go one step beyond plain old riso-printing and saddle-stitching.

  10. List-its-nice-that-mtv_premium_collage_300dpi_iam

    MTV is launching a new “louder, shorter and hyper-visal” look and feel, incorporating user-generated content for the first time. The positioning has been reworded to “I am my MTV” from its former slogan “I want my MTV,” aiming to celebrate its audience and “bring new video art to audiences worldwide,” according to the brand. MTV says that the new design work was created in house, and it seems very much in the vein of the bright, brash and rather brilliant work of its senior vice president of visual storytelling and deputy editorial director (snappy!) Richard Turley.

  11. Penguin_design_awards_2015_list

    Today Penguin has announced the winning covers for its 2015 Penguin Random House Design Awards. The awards are an opportunity for art and design students to get involved with design for publishing. Entrants are given a detailed brief from the publishing house and are invited to submit designs in one of three categories. This year Scott Kooken’s Freakonomics takes the Adult Non-Fiction category, Kate Gamet wins Adult Fiction with Oranges Are Not the Only Fruit, and Lucie Williams’ Carrie’s War wins the Children’s category.

  12. List-eric-hu-talk-magazine-its-nice-that-

    We’re longtime, long-distance admirers of the work of Eric Hu, so the news that he’s recently launched a new magazine, Talk, is pretty damn exciting. And from what we’ve seen of the spreads, young Eric’s not disappointed us. The mag is the product of a collaboration with art director and writer Harry Gassel, former art director at The Fader, and is described as “a style-driven magazine on design focused on emerging culture.” And style-driven it damn well is: we’re digging the cover typeface, which seems to be formed of gloomy balloons, while the spreads show some innovative approaches to layout and image size. The first issue features the likes of David Brandon Geeting, Maxime Harvey, Simon Whybray and Raf Rennie, and we’re keen to see how Talk’s dialogue continues in future issues.

  13. Bond_web_moominfont_a_small_optimized-1

    Tove Jansson was a one-woman phenomenon. Last year Finland celebrated the centenary of the much-loved Moomin creator and children’s uberauthor and illustrator, and you might remember we spoke to C-G Hagström for the Autumn issue of Printed Pages about photographing her throughout her life.