• Shibuya_smoker2

    Adam Hinton: Shibuya

Graphic Design

This is Real Art release first book and it's a gorgeous study of Tokyo commuters by Adam Hinton

Posted by Rob Alderson,

This is Real Art have carved out a reputation for quality creativity across advertising, design and branding, but late last week they moved into new territory with the publication of their first book. Adam Hinton’s Shibuya is a collection of the photographs he took of Tokyo commuters, shot at the world’s busiest subway station over four days capturing intensely personal moments among the mass daily migration.

Above and beyond the work itself, the book too is a thing of real class and beauty, and is slated to be the opening salvo of the agency’s TiRA imprint. We spoke to creative director Paul Belford to find out why this book and why now…

Hi Paul, publishing is having a really tough time at the moment so why move into this area now?

At This is Real Art, we will only publish high-end, niche books. Beautifully-produced books, books that we want people to treasure and books that celebrate everything that’s wonderful about the medium. This really has little to do with conventional mass-market publishing. This book will be available in a very few select stores but primarily just from our website.

Do you think agencies and studios can bring a different approach to publishing?

Yes. We’re not straitjacketed by conventional received wisdom. We promise never ever to have an ugly great logo ruining the cover of our books for example. But our main approach is to produce books that we would like to own ourselves, with as few compromises as possible.

What was it about this particular book which you bought into?

Adam called me up one day and said he wanted to show me the project. When I saw it I immediately thought it would make a good book. The subject matter and message are very relevant to us in market-driven economies and the images are striking. I like the social commentary aspect of this project.

How pleased are you with the final product?

It’s a relatively modest little book but I’m very pleased with the printing and production values. Shadow detail was a particular concern because many of the images are very dark but the printers, Chapter did a really good job. There’s also great skill in the foiling on the cover and spine by Hunter & Foulis.

The assets look great – how important are things like videos/photos when launching a new book?

Again, we considered what we would like to see in an online store. And we though that a video walkthrough with comments by the photographer would be interesting for potential buyers.

  • 0_1334843664

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334843655

    This is Real Art: Adam Hinton – Shibuya

  • 0_1334764956

    Adam Hinton: Shibuya

  • 0_1334764961

    Adam Hinton: Shibuya

  • 0_1334764967

    Adam Hinton: Shibuya

  • 0_1334764977

    Adam Hinton: Shibuya

  • 0_1334764981

    Adam Hinton: Shibuya

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. Tumblr_n4iq1a8swj1qdf776o1_1280

    Anyone you know a downright sourpuss? Treat ‘em to a link to work by Hungarian designer Anna Kövecses. Here at It’s Nice That we give high praise to work that is candy-coloured and cute – as long as it never falls under the tasselled umbrella of “twee.” Anna’s work is a perfect example of that as beneath the childish exterior lies a wealth of design knowledge and style.

  2. List

    In the year-and-a-half since we first featured Belgian designer Vincent Vrints on the site his fortunes have risen with the quality of his work. We were always enamoured with his canny ability to create aesthetically astounding imagery and merge it with equally appealing layouts, but he’s refined his process and embraced some new digital techniques resulting in a portfolio that floats between the retro and the ultra futuristic.

  3. Main8

    Google Jack Kerouac’s The Dharma Bums and almost every book cover design that appears either depicts someone hitchhiking or it has the aesthetic of a grotty travel diary of someone who’s been “finding themselves” along a motorway for a month or two too long. Kerouac’s novels don’t even need covers, right? They’re stand-alone pieces of literary genius. Big applause is needed then for Copenhagen designer Torsten Lindsø Andersen who has taken the rulebook of second-rate Kerouac book design and thrown it out the train window on to the track where it belongs. These ambient, sterile designs he’s proposed for the author’s back catalogue are the perfect fit to the words within: weird, unpredictable, drunk and unique.

  4. List

    I am a big believer that every magazine should be able to sum up what it does in a few words. New title The-Art-Form does just that with the pithy statement that it’s “a limited edition publication about art and artists.” Issue one features six artists – Ian Davenport, Peter Liversidge, Rana Begum, Dan Baldwin, Michael Reisch and Paul Insect – and each has been asked 13 questions ranging from why they make art to their favourite place. The answers vary not only in tone and subject matter (as you’d expect) but also in form, so while Ian has provided handwritten answers, Michael, Dan and Rana have created paintings, drawings and sketches in response to the questionnaire.

  5. List

    Over the last few weeks we have been exploring how Shillington College are revolutionising design education through their own model of practically-focused graphic design tuition. We talked to the teachers about how they put together this new kind of course and to those employers who have found the college to be an invaluable resource of young design talent. To round off this series of features, we went along to the London Graduation Show a few weeks ago to chat to some of the students about their experiences, so rather than hear it from us, best hit play and hear it straight from them…

  6. List

    It’s been a couple of years since we headed over to Sweden to celebrate the work of Stockholm studio Research and Development but in that time art directors Daniel Olsson and Jonas Topooco have kept the great work coming. They’re a versatile pair who pride themselves on working closely with their clients to produce design work that plays to their strengths without losing sight of the brief in a blaze of self-indulgence. Anyone who can make a publication for the Swedish Environmental Protection Agency look this interesting is always going to get in our good books.

  7. Main9

    Anyone who designs a clock that reminds you to “have a nice day” must be a good person, and it turns out Joe Cole Porter is not just nice, he’s also incredibly good at what he does. His work is the perfect balance of well-informed and actually fun. How many times have you watched through your fingers at corporate brands trying to be fun and ending up just being boring with a healthy dose of wacky? Exactly. They should take a leaf out of Joe’s book and produce design that is cheerful and colourful but intelligent enough to get the job done at the same time – a bit like a friendly builder, or a cheeky plumber. Some of Joe’s most exciting stuff is his record sleeve design, and we hope to see a little more of that in the future.

  8. List

    Five years ago when we first discovered Swiss designer Mathias Schweizer (thanks to Côme de Bouchony) he was an incredibly elusive fellow, with no online presence to speak of and little work to be found anywhere on the internet. Since then he’s been nothing short of prolific, producing exhibition identities, posters, publications, typefaces, solo and group shows as well as out and out experimental pieces. In fact the one thing that seems to define his work is experimentation; with classic design rules broken all over the place in his vast portfolio.

  9. List

    I’m not sure what it is about the Royal Academy of Art in The Hague that means it spews out so much creative talent at such an alarming rate, but it certainly doesn’t show any sign of stopping soon. Here’s an example; Marinus Schepen hasn’t even graduated from his Graphic Design studies there just yet, but the work he’s creating is of such a calibre that we can’t help but share it any how.

  10. Main

    Unless you’ve recently relocated from a teeny tiny little hut atop a snowy, sheep-covered mountain miles from the nearest village, you probably know that the Edinburgh Festival Fringe is on. It’s only the world’s biggest arts festival, after all. What you might not know is how it all began. Back in 1947, when corned beef was still a dietary staple and your granny was grateful for her bread and dripping sandwiches, eight rogue theatre troops gatecrashed the Edinburgh International Festival. These unofficial performers staged shows on the outskirts of the festival, and so “the fringe” was born.

  11. List

    This identity that design studio Bleed have created for a new office building called Monier in Oslo, Norway, is heavily founded on the principles of the building itself, as well as the history of the site it has been built on. The idea for the logo is derived from the building’s three different window shapes, the studio explains, which are a key aspect of the building’s cubistic architecture.

  12. List

    With Richard Turley now utilising his skills for the betterment of MTV’s creative offering, Bloomberg Businessweek has been left in the hands of his two former proteges, Rob Vargas and Tracy Ma. Rob’s work is already pretty well known by devotees of the title, but Tracy’s is arguably the most experimental of anyone working for a global publication like Businessweek. Her use of layout and typography is arresting to the point of distraction, but is always used in a manner that serves the story first and foremost. Similarly her aesthetic choices often feel informed by a lifetime spent online, with brash colours, textures and stock imagery proliferating her spreads – which for a title that deals with the politics and economics of the digital age feels impeccably on point.

  13. Main9

    Fantastic work here from Lyon’s boundary-pushing designers Antoine Eckart and Francis Josserand, also know as Alles Gut. How do you say Alles Gut? Here at It’s Nice That we say it as if we’re saying “all’s good” in a funny European accent. Each to their own. Anyway, Alles Gut make the kinds of fliers, posters and small publications that we are totally into – sharp, well-considered colours and well thought-out references come together to make modern printed matter with quick-witted retro aesthetic references. Personal favourites? I’d say the posters for the HASTE parties – they really, really make you want to go to those parties.