From famous football goals to scenes from Game of Thrones, LEGO re-enactments have become de rigeur in the online battle for eyeballs. It has such cultural clout that “LEGO” is even a topic hub on the Wired website and now the magazine have decided to delve a little deeper, sending photographer Tom Nagy to the company’s Denmark HQ to show us what goes on behind the scenes.
The resulting photographs are tremendous – from soaring storage rooms to state-of-the-art manufacturing and playful al fresco sculptures, this excellent photo-essay gives you a real sense of the huge machine being this longtime children’s favourite. There’s also some amazing facts andy figures as you’d expect from Wired such as the original LEGO colours were inspired by the painter Piet Mondrian or that the storage rooms hold a billion bricks. Yikes!
You can see the rest of this feature in the October 2013 issue of WIRED UK which is on sale now.
- Things glorious things! The best of the postman's offerings we received this September
- Founder of It’s Nice That Will Hudson announces the launch of new venture Lecture in Progress on Kickstarter
- Dan Emmerson shoots #bikelife in the Welsh valleys
- Dive into Adam Higton's collages via his psychedelic new album and video
- Bill Baird's ephemeral online album is completely unique for every listener
- Ewen Spencer on new commission, Kick over the statues
- “Nymphomaniac” photographer Casper Sejersen's explosive images
- Trump protest pins by Sagmeister & Walsh, Hort, Olimpia Zagnoli and more
- Google and INT Works commission 19 illustrators to create over 500 works for Allo app launch
- Kalen Hollomon's collages mix sex with fortune cookies
- Logo Pizza is selling 50 ready-made logos that increase in price with each one sold
- Anja Wicki's sarcastically sweet comic illustrations