From famous football goals to scenes from Game of Thrones, LEGO re-enactments have become de rigeur in the online battle for eyeballs. It has such cultural clout that “LEGO” is even a topic hub on the Wired website and now the magazine have decided to delve a little deeper, sending photographer Tom Nagy to the company’s Denmark HQ to show us what goes on behind the scenes.
The resulting photographs are tremendous – from soaring storage rooms to state-of-the-art manufacturing and playful al fresco sculptures, this excellent photo-essay gives you a real sense of the huge machine being this longtime children’s favourite. There’s also some amazing facts andy figures as you’d expect from Wired such as the original LEGO colours were inspired by the painter Piet Mondrian or that the storage rooms hold a billion bricks. Yikes!
You can see the rest of this feature in the October 2013 issue of WIRED UK which is on sale now.
- “Non-league football is our punk rock” – Alex Brown’s work for Eastbourne Town FC
- Artist Esther Watson reimagines the flying saucers her dad created as a child
- Clara von Zweigbergk talks us through her art direction for Danish brand Hay
- John Molesworth illustrates the hustle and bustle of Record Store Day 2017
- “The artistic process becomes a form of yoga”: artist Christopher Davison
- More vibrant, goblin-like characters from illustrator Alex Jenkins
- Animator and director James Curran’s amusing 30-day Gifathon project in Tokyo
- Photographer Sophie Mayanne’s new personal project celebrates imperfection (NSFW)
- Jon Burgerman on his utterly brilliant Instagram experiments
- "Before I was a graphic designer I had nearly no idea what one was": meet Austin Redman
- Animator Saiman Chow’s trippy idents for Adult Swim’s Rick and Morty
- The daily grind: Louis Quail’s photographs of fascinatingly mundane offices