• Hero

    Tom Nagy: LEGO for WIRED UK (Newly minted LEGO minifig heads. The figures first appeared in 1978.) (detail)

Photography

Photography: Tom Nagy goes behind the scenes at LEGO HQ for brilliant WIRED UK feature

Posted by Rob Alderson,

From famous football goals to scenes from Game of Thrones, LEGO re-enactments have become de rigeur in the online battle for eyeballs. It has such cultural clout that “LEGO” is even a topic hub on the Wired website and now the magazine have decided to delve a little deeper, sending photographer Tom Nagy to the company’s Denmark HQ to show us what goes on behind the scenes.

The resulting photographs are tremendous – from soaring storage rooms to state-of-the-art manufacturing and playful al fresco sculptures, this excellent photo-essay gives you a real sense of the huge machine being this longtime children’s favourite. There’s also some amazing facts andy figures as you’d expect from Wired such as the original LEGO colours were inspired by the painter Piet Mondrian or that the storage rooms hold a billion bricks. Yikes!

You can see the rest of this feature in the October 2013 issue of WIRED UK which is on sale now.

  • 5

    Tom Nagy: LEGO for WIRED UK (These giant bricks are in the original LEGO colours, inspired by painter Piet Mondrian. His influence is also evident in the architecture of these office buildings on the LEGO campus.)

  • 4

    Tom Nagy: LEGO for WIRED UK (Boxes of LEGO are stacked 23 metres high in one of four storage rooms, holding around a billion bricks in total. Robotic cranes fetch decoration or packaging parts.)

  • 2

    Tom Nagy: LEGO for WIRED UK (Plastic granulate is sucked through a system of hoses to the injectionmoulding machines, where it is heated to a toothpaste-like consistency for moulding.)

  • 1

    Tom Nagy: LEGO for WIRED UK (Newly minted LEGO minifig heads. The figures first appeared in 1978.)

  • Wired-oct13-cover

    WIRED UK October 2013 is out now

Ra

Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

Most Recent: Photography View Archive

  1. Chadwicktyler-itsnicethat-list

    There’s an awful lot to like about American photographer Chadwick Tyler – his name, his wonderful work, and the first answer he gives during this 2009 interview with Dazed.

  2. Crash-jacquemus-itsnicethat-list

    When Simon Porte Jacquemus won the esteemed LVMH Special prize last week, not only was his presence cemented in the hearts, minds and fashion editorials of stripe-loving fashion aficionados (fashionados?) worldwide. The occasion also marked the beginning of an exciting new era for the young French designer where financial aid will be slightly less difficult to come by, allowing him to make more, bigger, better collections. Hurrah! With any luck, Simon will soon be applying his silhouette-transforming pieces to more bodies and making more funny giant-pants-to-be-worn-as-dresses in the process.

  3. Namsa-leuba--acrobats-itsnicethat-list

    Half-Guinean, half-Swiss photographer Namsa Leuba is a champion of African visual culture. She channels the contrasts of her African-European roots by looking at tribal identity through a western lens, and for her series Ya Kala Ben – meaning “crossed look” – Namsa draws on the overlapping cultures of her upbringing and explores the rituals and customs of her mother’s native Guinea. Her striking images have been exhibited alongside Martin Parr and Viviane Sassen, and these portraits of local Guinean acrobats who perform at different ceremonies in Conakry are part of the new group show at Tiwani Contemporary, the London gallery that was one our favourites at the debut edition of Photo London last week.

  4. Hannah_whitaker_blue_shirt_it's_nice_that_list

    At first glance you might mistake the puzzle-like, optical quality of Hannah Whitaker’s photographs for the work of Photoshop, but her experimental images are surprisingly physical. A far cry from a nostalgic experiment with film, Hannah plays with ideas about the technical and the handmade as much as she confuses the conventions of photography and abstract art. Throughout her work, grids and mosaics of dots and triangles appear across wintery landscapes and still-lifes.

  5. Francesca-jane-allen-champion-sportswear-1-list

    We’ve long championed young photographer Francesca Jane Allen. As one of our 2014 Graduates, her work caught our eye for its “lucid, candid photography depicting youth, friendship and true love,” as Liv Siddall put it. Since graduating, Francesca has worked for brands including Topshop and Kickers, and secured commissions for mags like i-D. Sounds like a success story to us, but the reality of life as a freshly-graduated freelancer is one of fear, very hard work and never feeling satisfied.

  6. Bruce-gilden-a-complete-examination-of-middlesex-its-nice-that-list

    Photographer Bruce Gilden has a way with women. Not in that way, of course, but take a look at his photographs of the powerful women of Wall Street for Vice and you’ll see what we mean. The way he shoots is unflinching, apparently unstyled and often unflattering; but the images produced are so arresting in their intensity that the mascara’d gazes of his subjects are extraordinarily powerful. Bruce’s new exhibition at London’s Cob Gallery is just as dynamic as we’ve come to expect, showing a project named A Complete Examination of Middlesex. According to the gallery, the series is “a portrait of Gilden’s experience of London,” compiled with the Archive of Modern Conflict to create the sense of a modern day flaneur observing the ever-changing, often weary faces of the city and its inhabitants.

  7. Martin_usborne_spanish_hunting_dogs_it's_nice_that_list

    The Spanish greyhound has a history running back through to the Middle Ages, standing at a nobleman’s side, in oil paintings or perhaps most famously in the opening sentence of the Spanish literary classic Don Quixote by Cervantes. London-based photographer Martin Usborne’s latest project Where Hunting Dogs Rest centres on what he calls their fall from grace; a darker side to the modern story of these blue-blooded dogs.

  8. List_michael_james_obrien_girlfriend_itsnicethat

    For the past 30 years, Michael James O’Brien has photographed drag queens from around the world. His latest exhibition Girlfriend, on show at Liverpool’s international photography festival now, displays wonderfully glamorous images that encapsulate the freedom, majesty and spirit of drag culture.

  9. List-its-nice-thativar-wigan_princess_2012

    Images of gangs and strippers are nothing new, and their creation is fraught with the risk of appearing insensitive and patronising at best, exploitative at worst. So for them to pique our interest, they have to be very special. The works of Scotland-born photographer Ivar Wigan are exactly that. Ivar’s recent work has seen him documenting the street culture of Miami, Atlanta and New Orleans, and their often seedy, rarely glamorous underpinnings. And while the images undoubtedly have a voyeuristic slant, central to them is a sense of admiration and empathy, rather than pity or profiteering.

  10. Ruth_van_beek_rehearsal_it's_nice_that_list

    London is the most Instagrammed city in the world, but this week photography has hit the capital like never before. Over the next four days some 70 galleries have taken up residence under Somerset House’s neoclassical roof, bringing together a mix of vintage and contemporary prints for the largest photography fair ever held in London.

  11. Emily_stein_ponyclub_2its-nice-that-list

    Emily Stein is one of those photographers who manages to distill joy and affection into a single image, taking a snapshot of time and energy that bursts out of the frame. In her newest series, Pony Club, the feverish intensity of these kids’ love of rosettes, silks and above all, sweet hairy little ponies is palpable, with just the same amount of effervescence and fun as her previous projects looking at teenagers in a moshpit or kids blowing bubblegum.

  12. Adrian_samson_heatwave_its_nice_that_list

    People-watching is a pastime of mine – the hellos and the goodbyes after two people have just met are my favourite moments, with clunky air-kisses and unnecessary waving being tell-tale signs of an awkward first meeting. If you’ve never got into staring at people going about their day-to-day business (why not?), Adrian Samson’s series Heatwave is a great place to start.

  13. Leemawdsley-millenniummills-itsnicethat-list

    We’ve featured architectural photographer Lee Mawdsley on the site a few times over the years and have often focussed on his masterful documentation of ultra-modern workplaces, all gleaming surfaces and tangled wires. But among his new updates, one project in particular demonstrates his versatility.