Verena Michelitsch's stylish identity for Barcelona-based bag brand

Date
2 October 2014

We featured the work of Verena Michelitsch back in June but on that occasion we focussed on the artier side of her practice. The Austrian graphic designer and illustrator was a founding member of the En Garde studio in Graz before moving to New York to work with Sagmeister & Walsh, Pentagram and RoandCo. Now working as design director at Sid Lee NY, Verena has an eye for stylish graphic solutions often characterised by illustrative touches and impressive restraint.

This is exemplified in her identity for Ada Blackjack, a Barcelona-based brand that makes handcrafted bags inspired by the eponymous Ada Blackjack, an Inuit hero who apparently “stands for resilience, endurance and bravery.” It was produced in collaboration with Tobias van Schneider, and the pair’s talents clearly dovetail to perfection.

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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Verena Michelitsch and Tobias van Schneider: Ada Blackjack

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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