New film to promote Vitra's Fiction home collection catalogue is a beaut

Posted by Rob Alderson,

Whenever a company releases a promo video, there’s a very fine balance between doing something creative and interesting and actually showing off the product. To coincide with the launch of their beautiful new Fiction catalogue designed by Florian Böhm, Vitra today released this film which is a sumptuously shot meditation on life, acquisition culture and identity, but crucially it also serves as a showcase of Vitra’s trademark style and quality. We like.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.