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    Yusuke Seki: Papabubble (photo Kuba Dabrowski)

A new direction for sweet shops courtesy of architect Yuskuke Seki

Posted by Rob Alderson,

Maybe I’m naive but I have a pretty set idea about what sweet shops should look like – a cavalcade of colour and chaos that taps into the excitement of the little fat boy I once was. But for the new Papabubble shop in Amsterdam, Yusuke Seki has gone in exactly the other direction with impressive results. Exposed brick work, muted colours and intriguing conical flasks rather than overstuffed jars are very much the order of the day and yet the whole things works really well. This is what a grown-up sweet shop should feel like, emphasising the craft and science of sweet-making rather than just playing to the gallery of greediness. I’m definitely going to check it out next time in Amsterdam, I owe my inner chubster that much at least.

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    Yusuke Seki: Papabubble (photo Kuba Dabrowski)

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    Yusuke Seki: Papabubble (photo Kuba Dabrowski)

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    Yusuke Seki: Papabubble (photo Kuba Dabrowski)

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    Yusuke Seki: Papabubble (photo Kuba Dabrowski)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.