Advertising Archive

  1. List

    About a year ago we featured a surreal and magnificent short film about a communist werewolf submariner. The direction and script were hilarious, but the set and prop design stole the show; all constructed by LA-based creative Adi Goodrich. The hugely talented Californian has a list of clients longer than my arm that include international names like Wieden + Kennedy, Michel Gondry, Pizza Hut and Universal Records, and she’s renowned for her punchy, colourful sets for fashion shoots.

  2. Hlist

    This year to celebrate Heineken’s 140th anniversary, the beer brand has thrown open its archives as part of the Remix our Future campaign. People are challenged to take one of the beer’s old adverts and create a new version ripe for the 21st Century, and while some of the efforts so far are pretty impressive, the real joy from a design point of view comes from the old visuals themselves. From weird illustrations to slightly sexist 1960s affairs, muted arty efforts to brash ads for the 1980s US market, it’s a tremendous collection of images and an interesting study in how a brand’s visual languages evolves over time.

  3. List

    Red Stripe has good prior form when it comes to embracing creative advertising campaigns but even by their own high standards their latest effort is really something. By rigging up an east London mini-mart with all manner of musical tricks, they created an interactive installation whereby the shop burst into song (The Specials’ A Message To You Rudy) whenever a customer took a Red Stripe from the shelf. It’s really cleverly done and the reactions of the customers are a joy to behold, plus it’s been documented in a way that means you didn’t have to be there (a common problem with these kind of installations).

  4. List

    Some products are very difficult to market, no how many clever ad types you gather together for some blue-sky thinking, and the iron is probably near the top of that list. Representing the nadir of all household chores, it’s just not very sexy – it essentially just has to blast hot air onto clothes, nothing more, nothing less. Huge kudos then to the folk at Philips in Russia who produced this short, snazzy video showing some kind of ironing maverick pressing faces from famous paintings into a sheet. Gasp at this skill, guess what the artwork is as they take shape and respect the rarity of an interesting, absorbing ironing ad.

  5. Expedia-list

    Goodbye festive season, hello relentless January and the steady rhythm of the daily grind. I don’t know about you but right now I could use a little luxury weekend break, a round of spa treatments or maybe even just a week on the beach.

  6. Main

    How much YouTube do you think you watched this year? A lot probably — over four billion hours of video are watched each month according to these alarming YouTube stats which we have no reason to doubt. About time then for a bit of fun to be made out of the format we now know probably better than our loved ones’ faces, so join Publicis Groupe in this utterly genius hack of one of the most well-known sites on the internet (big shout) by altering the volume, quality, screen size and play button to your heart’s content — you won’t be disappointed, just don’t make Maurice angry. Get going here.

  7. Listimage

    This kind of goes without saying, but it should be noted that no animals were harmed in the making of this campaign… or eaten. It was in fact designed to raise awareness surrounding food hygiene, provoking us to think about where and what we’ve been caressing with our little mitts. Nobody is going to argue the cuteness of Cupcake the hamster, or Mr. Loaf the pesky Pug, but do we really want to lick jam off our fingers after stroking Mr. Loaf? Probably not because Mr. Loaf has most probably been rolling in something quite pungent. This campaign is fabulously creative and just as thought provoking as those hard-hitting, fear mongering doomsday ads we’re bombarded with. Great stuff Jeremy!

  8. Listimage

    We love to show people where we are and who we’re with, and this process requires some “cam-whoring” technical wizardry that always includes a steadfast arm reaching out from the photograph itself. Glance through photos on Facebook or glide the swarms uploaded to Instagram and there is something you are always SURE to see – the precariously taken, arm-length self-portrait captured on a hand-held camera.

  9. List

    Although we’re fans of the leftfield and unexpected, sometimes it’s about being more straightforward when it comes to communication. So when Moleskine wanted to advertise its online store ahead of Christmas they decided to show it off in this neat stop motion effort that gets across the breadth of its collection in a fun and effective way. It’s good to see that such a creatively-minded brand maintains its principles when it comes to showcasing its wares.

  10. List

    It’s no mean feat condensing ten years into just two minutes, particularly if what you’re trying to capture is a decade of verve and swagger. But when no-nonsense Sailor Jerry rum wanted to reflect on its recent past, they raided their archive to piece together an adrenalin-fuelled, high intensity romp through ten years of tattoos, music and mayhem. Set to the 1979 punk anthem Where Eagles Dare by The Misfits – the first time the band have ever licensed their work for commercial use – it’s a high octane tribute to the man behind the rum, Norman ’Sailor Jerry’ Collins, a legendary, pioneering tattooist best known for inking his designs on Second World War sailors on Hawaii. His spirit (pun intended) is captured though fantastic Second World War footage of Honolulu taken from a documentary about his life and times, and runs through the more contemporary scenes as well.

  11. List

    Now if you’re a Christmas traditionalist, best to look away now, but if you’re not precious about such things then you might be in for a treat. For their seasonal campaign, Adidas have launched The Cautionary Tale of Ebenezer Snoop, which retells Charles Dickens’ Christmas Carol with Mr Lion in the main role. And with cameos from David Beckham, Stan Smith and Rita Ora among many others, JJ Sedelmaier clearly had a great deal of fun with it. Yes it’s bonkers, yes it’s mindboggling at times but it doesn’t take itself too seriously and it’s refreshing to see a leftfield Christmas ad which isn’t desperately trying to pull on the heart strings. Although like most Christmas stories, there’s a moral in there if you’re willing to look for it…

  12. List

    On the list of things I know nothing about, horse racing falls between haberdashery and horticulture (yeah, it’s an oddly anachronistic alphabetical list ok?) but that didn’t stop me loving Just So’s new film for Dunhill. It tells the story of Sam Waley-Cohen, who in 2011 became the first amateur jockey to win the prestigious Cheltenham Gold Cup and the subsequent quest to defend his title. But For The Love is actually about much more than that, touching on themes of loss, passion and pressure and it’s shot with mesmerising cinematic flair, packed full of gorgeous shots.

  13. List

    There’s something of an updated Edward Hopper feel about the new Mercedes-Benz SLS AMG advert featuring melifluous Scottish actor Dougray Scott. The spot begins with The Doug leaving a late-night diner before embarking on a minute-long meditation on the nature of desire, seemingly with reference to his past, his career and the transient nature of fame. Of course in the end the car wrongfoots what he thinks he knows, but it’s really beautifully shot and well-scripted.

  14. List

    It’s fair to say that most of the time public safety information tends to be hectoring, patronising or just plain dull, so it’s great to see a different, and much more interesting approach. Melbourne Metro wanted to point out that mindboggling acts of stupidity on and around their network could have fatal consequences and so McCann turned to musician Ollie McGill and animator Julian Frost for this maddeningly memorable little ditty called Dumb Ways To Die.

  15. List

    I don’t work in advertising but if I did, I’d be the guy shouting outlandishly unrealistic ideas during creative meetings much to the chagrin of my colleagues. I like to imagine that’s how the new Saatchi & Saatchi spots for the 4G mobile network EE came about – that from the idea of connectivity came a reference to popular dinner party/drinking game Six Degrees of Kevin Bacon, and from there someone shouted insolently: “Why don’t we get Kevin Bacon to play his own game?”

  16. Goodbooks-list

    Master of sexy, macabre illustration McBess and his long-time Mill collaborator Simon have just finished work on a piece of animation that fuses literature, erotica and mail-order delivery to wonderfully entertaining effect. Not sure what books and a voluptuous bosom have in common? Neither did we, but watch on and everything will be illuminated. Not strictly a Monday Morning Music Video, but sometimes we like to throw caution to the wind and say “To hell with the rules!”

  17. List

    To mark the release of their latest Mixed Tape, Mercedes commissioned LA-based painter Sage Vaughn to create an exclusive artwork and went off to interview him at home about the piece. So far so good, but the video takes an unexpected turn when we are introduced to Sage’s grandma who gives us some insights into the artist’s work and inspirations. It’s a charming twist on the making-of type video with which we’re familiar and well worth a few minutes. More granny-based arts videos please creative types!

  18. List

    Sometimes decisions about what to post is based on in-depth reading around a project, at other times we’re pretty much hooked right away. So an orchestra of re-programmed modems, copiers and printers playing The Times They Are A-Changing (on this of all days as America goes to the polls)? Yes please. Chris Cairns’ spot for Brother is fun, technologically impressive and tight enough to pull of an ambitious idea. It’s what Dylan would have wanted…

  19. Plaza-figuriner_list

    How do you convince the public to buy an expensive watch? The standard method seems to be associating that watch with masculine pursuits and notoriously macho films stars. Travolta’s a pilot in his spare time and also owns a Breitling? I best get me one of those. Actually you know what, I’m more of a weekend motorbiking with George Clooney type, so make mine an Omega.

  20. Petalist

    If you’re someone who comes to It’s Nice That for stimulation of the intellectual kind, probably best to give this post a miss. Same goes if you don’t like gyrating – but for the rest of you, get ready for an absolutely killer advert involving all manner of phallic-vegetable-based fun. To mark World Vegan Day, campaigning organisation PETA (People for the Ethical Treatment of Animals) commissioned Fallon to help put the message across that veganism can boost your sex drive. Creative directors Sam Hibbard and Dan Watts worked with director Sam Peacock to create this one-minute coming together (stop sniggering at the back) of the male form and the delicious fruits and vegetables which form the vegan diet.

  21. List

    You know which sector isn’t known for playful, colourful and communicative graphic design? The money management world, but that may be about to change thanks to those terrifically talented chaps and chapesses over at Isobel. On Trees is a tool designed to " help people review and plan their finances all in one place.." no wake up, because isobel have created two wonderfully simple teaser visuals using wool and plasticine under the strapline “Your money life neat and tidy.”

  22. List

    In an increasingly crowded marketplace and with everyone feeling the pinch financially, charities are having to work harder than ever to get their messages across (although note to charities, people with clipboards being overlay matey in the street are not the way forward!).

  23. Bflist

    There’s a few good examples of brands using social media in clever and funny ways to deflect criticism (the O2 Twitter feed has been a particular delight in recent months) but this spoof video from Bodyform is one of the best we’ve seen. Responding to a Facebook post accusing the brand of misleading millions of men with depictions of so-called “happy periods” amid imagery of horse riding and windsurfing, the brand’s ad agency Carat came up with this genius rebuttal from someone purporting to be the brand’s CEO Caroline Williams.

  24. Main2

    HarrimanSteel have proved to pretty much the whole world that it’s possible to take a relatively straightforward brief and make sure there’s fireworks (and axes) involved. Commissioned to rebrand DMAX Italia, they set out to make some pretty smashing idents based around cause-and-ffect contraptions.

  25. List

    In the advertising world, Rory Sutherland is less a man made of flesh and blood and more of a phenomenon made of ideas and rhetoric. Last year we were fortunate enough to publish The Wiki Man which brought together the Ogilvy executive creative director’s musings, blog posts and insights. Now the good folk at Animade and Moth Collective have brought one of Rory’s favourite behavioural anecdotes to life in this super animation based on his TED talk. It’s a great credit to its creators that the animation works perfectly in harmony with the excerpt rather than fighting with it for attention. Also, it’s nice to hear the phrase “dot matrix” on a Wednesday…

  26. Nikonlist

    Director Laura Bellingham has created a new advert for Nikon which is a marked shift from the Japanese camera giant’s previous approach. Whereas their last campaigns played more on how cameras shape and define our memories, Tears plays on the ambiguity of the action of crying and the many and varied contexts in which it occurs. It’s beautifully shot, treading the right line between moving and mawkish and it features not a single shot of either a camera or anyone taking a photograph. A simple idea, executed really well.

  27. Dadbplist

    Last night D&AD held its glitzy 50th birthday celebration in London where some of the biggest names from design and advertising came together to celebrate their craft. It’s fair to say that the organisation can split opinion but with a collection of design sirs among the luminaries present – Frank Smith, Jonny Ive and Paul Smith – as well as Lord Puttnam there’s little doubt that it has a place in the UK’s creative heritage.

  28. Trlist

    It’s well established now that in the socially-engaged world the way brands interact with their customers has changed, and there’s no going back. But recognising this new reality and responding to it in interesting, innovative and effective ways are two very different things, and that’s where The Rumpus Room comes in.

  29. Vsalist

    What’s the alchemy that goes into making a really great advert? We know it’s a combination of ideas, creativity, execution, relevance and impact but how can you really know if something’s going to be a hit? Well creative studio A Very Successful Business (aka Adam Morley and Dulcie Cowling) have got round this uncertainty by producing a set of Very Successful Adverts so you know they’re going to be good.

  30. List

    It was the defining question of last Christmas _ did you find Adam & Eve’s John Lewis advert a tearjerking reminder of what the holiday season could and should be about or did you find it unbearably smug and schmalzy? Either way it was hailed as monster success, scooping awards and apparently contributing to a bumper year for the store.

  31. List

    It’s Friday, the sun’s out and the weekend is peeping round the corner like a flirty maiden at a country show. So what better way to celebrate than by watching the UK Cup Stacking Champion. It was recorded by our chums at The Future Laboratory as an example of so-called faction marketing (fact/fiction) which they think will be one of the emerging trends of the next few months. Let’s hope so, because any excuse to watch this kind of thing and call it work and we’re so on board!

  32. Liquidlist

    It’s safe to say we’re pretty immersed in the Paralympics now, once we saw Richard Whitehead smash the men’s 200m finals we got totally hooked. In fact once all this sporting excellence departs from the capital we’re not really sure what we’re going to do with our spare time. Back to watching that box-set of The Wire probably.

  33. Jblist

    You’d think maybe that after coming up with the splendid name for their dedicated James Bond high definition movie channel, Sky 007, the marketing team might have been given some time off to bask in their glory, but it seems like they’ve been hard at it. Not content with the titular brilliance, they’ve just released this amazing trailer ahead of the launch with the slogan “All the Bonds in One Place.” And true to form that’s exactly what they’ve created, with a continuous car chase that flits between Lazenby, Moore, Connery, Brosnan, Craig and Dalton in a high-octane 90 seconds of Bond-based bombast. Admire the cars, the hairstyles and driving manoeuvres that make you stamp down on an imaginary brake every time. Take the afternoon team, you’ve DEFINITELY earned it.

  34. Sagmeister-list

    As graphic designers go, there’s few so notorious as Stefan Sagmeister. The Austrian creative has never shied away from controversy, from the nude publicity shots he used to promote his fledgling one-man studio to the, erm… nude publicity shots he used to promote that same studio’s appointment of a new partner. But there’s more to Sagmeister than just bare flesh and tube socks. As a designer he’s constantly pushed the boundaries of what the design elite, and latterly the general public, perceive to be good design, and in the process developed a globally recognised visual vernacular. You can’t mistake that Sagmeister style.

  35. Fifa13-4

    This is a story that about something that could have gone very wrong, but actually is very right. The launch of the new FIFA 13 game is a MASSIVE deal if you’re into that sort of thing, and Wieden + Kennedy Amsterdam were tasked with creating the ad campaign. It could have all been uber slick and uber laddy but this is a cool ad with a real sense of humour. It’s slick no doubt – with a Fatboy Slim remix as the soundtrack and cameos from a host of superstars (Lionel Messi, Joe Hart and um, Harry Redknapp) – but it’s also nicely knowing with neat touches like the console controller stained-glass window, the recreated living-rooms stadia and the youngster giving his own managerial masterclass. It certainly does what it’s meant to do but in a far less pompously bombastic way than we might have feared. Game on.

  36. Cblist

    For the first bit of this Carlton Draught beer advert from Clemenger BBDO’s Melbourne team it all felt a touch familiar. I suppose that a 1980s cop pastiche is not the most blindingly original idea but stick with it because I am struggling to recall one done this darn well. The soundtrack is ace, the set-pieces skewing familiar tropes of the genre genuinely laugh-out-loud and you get the point they are trying to make, so it ticks pretty much every box. Oh and the “Made from Beer” strapline is great too. Mine’s a pint…

  37. List

    My first introduction to the wonderful concept of the one-man band came from Dick van Dyke as he strutted his hapless stuff in Mary Poppins, but, like everything the old-set up was always likely to be modernised. But surely nobody would have predicted its latest incarnation as part of another excellent Wieden+ Kennedy Old Spice spot. With the help of former NFL player Terry Crews, they have (apparently) created a muscle-based musical ensemble. It’s a great watch (“Flame sax!”) but it’s when the promo ends when it gets seriously interesting, as the agency has worked with Vimeo to hand control of Terry’s muscles – and their musical counterparts – to us (brilliantly Terry even calls you out if you take too long getting involved). Sensational, silly and justifiably a viral hit. Exquisite.

  38. List

    If you haven’t been on Ben Kay’s famous blog on a Friday to pilfer what can only be described as the creme de la creme of internet share-ables, then I suggest you do so immediately. A copywriter, author and cultural commentator, Ben has managed to spice up our internet-riddled days with his articles and funny videos, and has now been kind enough to share his bookshelf. So read on, and find out just what exactly resides on the shelf of an ad-man who owns a stuffed tarantula…

  39. Sglist

    When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.

  40. List

    It sounds like the dream combination – a big client and a very open brief – but more companies may follow suit based on this spot by Fred & Eric. The studio was asked by Channel 4 to come up with a creative way of plugging their new competition and they made a long-held ambition a reality – a live action, one-take coming together of handmade objects and perfectly-timed human interaction.