Advertising Archive

  1. Fifa13-4

    This is a story that about something that could have gone very wrong, but actually is very right. The launch of the new FIFA 13 game is a MASSIVE deal if you’re into that sort of thing, and Wieden + Kennedy Amsterdam were tasked with creating the ad campaign. It could have all been uber slick and uber laddy but this is a cool ad with a real sense of humour. It’s slick no doubt – with a Fatboy Slim remix as the soundtrack and cameos from a host of superstars (Lionel Messi, Joe Hart and um, Harry Redknapp) – but it’s also nicely knowing with neat touches like the console controller stained-glass window, the recreated living-rooms stadia and the youngster giving his own managerial masterclass. It certainly does what it’s meant to do but in a far less pompously bombastic way than we might have feared. Game on.

  2. Cblist

    For the first bit of this Carlton Draught beer advert from Clemenger BBDO’s Melbourne team it all felt a touch familiar. I suppose that a 1980s cop pastiche is not the most blindingly original idea but stick with it because I am struggling to recall one done this darn well. The soundtrack is ace, the set-pieces skewing familiar tropes of the genre genuinely laugh-out-loud and you get the point they are trying to make, so it ticks pretty much every box. Oh and the “Made from Beer” strapline is great too. Mine’s a pint…

  3. List

    My first introduction to the wonderful concept of the one-man band came from Dick van Dyke as he strutted his hapless stuff in Mary Poppins, but, like everything the old-set up was always likely to be modernised. But surely nobody would have predicted its latest incarnation as part of another excellent Wieden+ Kennedy Old Spice spot. With the help of former NFL player Terry Crews, they have (apparently) created a muscle-based musical ensemble. It’s a great watch (“Flame sax!”) but it’s when the promo ends when it gets seriously interesting, as the agency has worked with Vimeo to hand control of Terry’s muscles – and their musical counterparts – to us (brilliantly Terry even calls you out if you take too long getting involved). Sensational, silly and justifiably a viral hit. Exquisite.

  4. List

    If you haven’t been on Ben Kay’s famous blog on a Friday to pilfer what can only be described as the creme de la creme of internet share-ables, then I suggest you do so immediately. A copywriter, author and cultural commentator, Ben has managed to spice up our internet-riddled days with his articles and funny videos, and has now been kind enough to share his bookshelf. So read on, and find out just what exactly resides on the shelf of an ad-man who owns a stuffed tarantula…

  5. Sglist

    When it comes to scale and ambition, few ad agencies pull things off with quite the same panache as Saatchi & Saatchi. Their new Guinness spot Paint the Town Black (directed by Daniel Wolfe) sees a whole town getting ready for a celebration by covering themselves and their homes in black paint. It links in with the Arthur’s Day celebration of the iconic drink’s founder and has some really nice atmospheric touches, plus a cool soundtrack. We like.

  6. List

    It sounds like the dream combination – a big client and a very open brief – but more companies may follow suit based on this spot by Fred & Eric. The studio was asked by Channel 4 to come up with a creative way of plugging their new competition and they made a long-held ambition a reality – a live action, one-take coming together of handmade objects and perfectly-timed human interaction.

  7. List

    To take an ever-famous contemporary French graphic designer and pair them with the coolest shop in Paris is asking for trouble. Well, perhaps trouble’s the wrong word, because the result of this collaboration is some seriously drool-worthy postcards courtesy of Leslie David for Colette. Some satisfying thick daubs of fluorescent paint over some old Parisian postcards create lo-fi images pleasingly reminiscent of the 1950s horror film The Blob and, of course, makes you want to grab some stamps and send them to your trendier friends immediately.

  8. List

    Ever pored over the latest creative awards winners, baffled and bewildered over those who won and those who didn’t and wondered what on earth the judges were thinking? Well in a bold, welcome move D&AD have released a 13-minute behind-the-scenes film of the judging process for their much-coveted Black Pencils. Although the winners will not be announced until September 18, those final decisions are almost beside the point when weighed against the huge insights contained within this excellent piece. We can always disagree with the outcomes, but it’s fascinating to see how the process plays out and to hear first-hand why things could potentially stand or fall (it’s interesting for example to hear how the commercial success of a campaign is filtered in, if at all).

  9. Mrlist

    If the sign of any good spoof is its ability to create uncertainty then this new spot for Mintacular is spot-on. So well-observed is Wieden + Kennedy’s piece that for quite a while I was not entirely sure if it even was a spoof, until things started to unravel. Clearly a fond homage to Apple’s advertising, the job titles are brilliant and there’s an excellent line in David Brent style apparently-impressive but utterly meaningless or trite sound-bites – “From the moment you pick it up you instinctively know how to use it,” is a particular favourite. Very nicely done.

  10. List

    It’s more difficult than it looks to successfully capitalise on the massive feelgood factor generated by the Olympics (ask the organisers of the closing ceremony) but hats off to Adidas who kept it nice and simple. Take their roster of medallists including Sir Chris Hoy, Louis Smith, Jessica Ennis and Victoria Pendleton (dressed as a tiger no less) and get them to lip synch to Queen’s Don’t Stop Me Now and you’ve got yourself a pretty nailed on viral success. Kudos to for putting together the backing band from Olympic volunteer Gamesmakers, which shows they’re in tune with the public mood Silly, cheesy and fun in a good way.

  11. List

    Last night Team GB’s gold-medal-winning boxer Nicola Evans said the main thing she wanted to do after her triumph was “to go to Nando’s.” The quote spread like wildfire and bastion of British conservatism The Daily Telegraph even carried it on their front page this morning. One commentator suggested it was worth as much as McDonald’s multi-million pound sponsorship of the games and it brought into sharp relief the commercial competition being waged alongside the sporting action.

  12. Lenamain

    To be perfectly honest, there’s almost no need for The New Yorker to make much of a fuss about their new app which bears “the full content of the magazine, with multimedia extras, on the iPhone” as it’s a pretty much a sure-fire hit. Judging by the countless interviews with creatives/brains over the years who have mentioned their overwhelming stack of New Yorkers towering above them in their place of work, it seems to be that the the magazine comes out far too often, and is simply too good not to read.

  13. List

    As a culture surfing is synonymous with the carefree and fun-loving but there can be some serious sides too. The Surfers Against Sewage movement have launched a Protect our Waves campaign which aims to raise awareness of the increasing threat to some of the UK’s best-loved surf spots due to coastal developments, pollution, erosion and restricted access. To help get the message across they turned to photographer Spencer Murphy who created a really powerful invocation of the potential death of this much-loved sport. Not just aesthetically stunning, the images are also hugely immediate which is a huge boon to a cause that needs a little bit of explanation.

  14. Dtslist

    Catching up with old friends is always a pleasure, particularly when said friend is a stratospheric creative talent whose career is on an ever-upwards trajectory. Dan Tobin Smith was first posted on the site in 2008 and ever since then we have followed his work with delight. So when DTS updates his site it’s well worth a peruse and there’s the predictable appearance of killer projects showing off his uncanny ability to capture atmosphere across a versatile sweep of amazing projects. Not only that, but with the help of Studio Output Dan has created a dedicated site for his alphabet series which gives us a happy excuse to reacquaint ourselves with this superb set of still-lifes.

  15. Branding

    Some new print ventures are noteworthy for their groundbreaking ideas, taking on previously overlooked niche topics and hoping to attract readers through being the only place to indulge their enthusiasms. But others do something different and embrace big, well-worn themes in imaginative and innovative ways and that’s where the new Computer Arts Collection comes in. Published six times a year these thematic special editions cover graphic design, typography, illustration, branding, photography and advertising in turn featuring new talent, trends, in depth process pieces and studio guest editors. We spoke to CA editor Nick Carson about the new venture…

  16. Timeslist

    Walking to work at the moment involves trying to slalom around the many camera crews currently pounding the streets of London, which isn’t a great surprise given that there’s an estimated 21,000 journalists here for the Olympics. The Times has tackled this coming together with this striking set of photographs from Greg White along with some accompanying videos. The idea is simple enough – to photograph the paper’s sports writers suited and booted taking part in various athletic events – but the execution is exceptional and the results strike just the right balance between sublime and ridiculous.

  17. Nikelist

    We were pretty sure it was coming, we just didn’t know what form it might take. But in the Olympic battle to grab consumers’ attention during the London Games, Nike have released this Find Your Greatness spot in an attempt to ambush the multi-million pound sponsorship deal their great rivals Adidas secured. There’s no express mention of the games or the proscribed buzzwords non-partners are being banned from using, and it is filmed in locations called London across the globe, from the USA to South Africa. Due to be released in 25 countries at the same time as the Opening Ceremony takes place, it’s cheeky, clever and boasts trademark production values – the question is whether it will survive the draconian commercial rules imposed around the event.

  18. Jorgeprimo-list

    It’s searingly hot outside our studio this morning – the sun’s beating down on the brickwork and creating a stifling atmosphere within these four walls that’s causing beads of perspiration to appear on foreheads and bare legs to stick uncomfortably to soft furnishings. Finally summer is here! So we can gripe about the heat in the same way we’ve griped about the rain for the past month.

  19. Shlist

    If you’re going to run a 90 second roadblock advert across 78 TV channels then you better make sure it’s an impressive piece – and my goodness did Channel 4 get it right last night. Their Meet the Superhumans promo for the upcoming paralympics was a sublime piece of of creative work, managing to be slick, stylish and inspirational all at once. Set to Public Enemy’s Harder Than You Think 4Creative’s team put together a film that had pace, punch and pathos and, if we’re honest, put many of the other Olympic ad campaigns to shame. It’s interesting to note that this is the second excellent spot connected to the paralympics after Mark Zibert’s extraordinary work for the Canadian paralympic team released earlier this year.

  20. Jilly-ballistic

    “Who the hell is Jilly Ballistic?” the only question on the lips of New York subway users over the past few weeks (aside from the usual queries on where the powerful smell of pee comes from). In answer to this question we’re proud to say, we’re not too sure either. The only thing we know for certain is that he/she is making street art thought provoking again without using the heavy-handed slogans we’ve all become so accustomed to ignoring.

  21. Podcast-list

    Inspired by the goings-on down on the south coast of France as adland’s finest descended on Cannes for the Lions, we decided it was time for the It’s Nice That podcast to take a look at all things advertising.

  22. Applist

    Now don’t judge me here, but there are few phrases that strike as much fear into my heart as “contemporary dance” which conjures up images of intense, wild-eyed lycra bunnies trying to encapsulate “mendacity.” For two hours. With that in mind anything that can pierce the glazed safety mode the phrase induces is clearly doing something special, so three cheers for Pentagram’s Abbott Millet and his new iPad App Fifth Wall for performing arts magazine 2wice.

  23. List

    The final Cannes Lions were handed out over the weekend with some familiar campaigns scooping the final Grand Prix gongs. Jonny Kelly’s brilliant animation for Chipotle (above) took the plaudits in both the Branded and Film categories – a perfect example of why brands should let brilliant creatives produce something tremendous and let the internet do the rest with it amassing 11 million Twitter impressions in nine days.

  24. Canneslist

    A solar-powered graphic design project only visible in sunlight and one of the most talked about press campaigns of 2011 featuring world leaders snogging were among the second batch of winners in this year’s Cannes Lions. The newest batch of Grand Prix selections were an eclectic bunch with five projects from five different countries

  25. Canneslist

    The advertising industry’s annual Cannes shindig is well under way now and with the coveted Lions now being handed out. The first couple of days have thrown up an interesting array of campaigns and creative projects to scoop the Grand Prix awards.

  26. Animlist

    You know when something makes no sense at all and yet at the same time is completely comprehensible? Well that, one hundred times that, courtesy of Stockholm-based duo Kungen and Hertigen. Their Night Videos for MTV are surreal slices of stunningly-animated silliness, but like a dream it has its own narrative which somehow keeps the whole thing from tipping off the edge of sanity. I want to live in this world, I want horizontal hair, a square jaw and weird elongated arms. But life’s not fair so I will have to be content with watching this over and over again.

  27. Gplist

    With many companies still struggling to get to grips with the vicissitudes of the social media world, stories abound of brands that have tried and failed to harness the power of the people, finding that their good intentions were turned back on them with the full force of the Twitterati. I don’t even know what level of meta we are getting to then when a protest group creates its own fake social campaign meltdown, but that’s what’s happened with this extraordinary effort orchestrated by Greenpeace.

  28. Jullien-brothers

    The Jullien Brothers are forging ahead happily by doing wonderful things with winning characters, costumes, sets and animations. Their latest is a heart squeezing short for the San Francisco SPCA which features a man-puppy so unfortunate as to be bred for sale on the internet. As well as being an impossibly good feat in puppetry (the brothers’ best yet) with neat editing and canny use of smoke machines, the story is delivered in a dangerously catchy song that has me singing “what a crime, what a cryyyyyme” over and over in my head and sometimes – much to the delight of those nearby – randomly out-loud.

  29. Twitterlist

    It’s the little blue bird that has come to play such a prominent part in so many of our lives, perhaps then it’s no great surprise that Twitter’s new logo has caused so much discussion. The changes themselves are fairly minor, it’s lost its little tuft of hair, lost one of the tail feathers and now faces upwards as though taking off rather than pootling along as before.

  30. Grandmas

    Barring only “the dog ate my homework” or the classic dental appointment, the excuse of a death in the family (usually of the elderly female variety) has been utilised through time to get out of only the most boring, or most terrifying situations – often in the workplace. In this clever little advert, we see Grandma having a little bit of a tough time (getting pumped full of machine gun bullets, or peering into a car where a bomb-layer is detonating his handiwork) which is primarily the reason why this would never grace television sets in the UK. It seems the guys in Buenos Aires, where this ad was made, have got a bit more of a relaxed way of looking at the world and we like.

  31. Camsup

    Fillmmakers long ago hit on a formula for charity appeal videos, particularly those featuring kids and/or underprivileged countries – ladle on the pathos, pull on the heart strings and wait for the cash to roll in. That’s why it’s so refreshing to see a different take from Mathieu Cuvelier, Lucy Crook and The Viral Factory who challenged a class of uber-cute Cambodian kids to say Supercalifragilisticexpialidocious as part of a fundraising promo for About Asia Schools. Obviously some people will find it cloyingly twee but if you’re in need of a lift, you could do a lot worse than watch on. And check out the eyebrow/nostril control of the two lads at the end…

  32. Pingit

    Being funny is not easy, particularly when there’s an ulterior motive to the giggle-mongering so it’s well worth flagging up when adverts get it right in this respect. For those reasons it makes sense to showcase this brilliant BBH spot for the Barclays Pingit app (directed by Becky martin) even though it’s been around for a few weeks – cute kid becomes menacing debt collector is a formula that could backfire but this young man nails it, and the reactions of the target and his co-workers add up to something really great. Interestingly it’s currently being used as an ad on YouTube and more than oner commenter has pointed out it’s the first promo they didn’t skip at the earliest opportunity. “Don’t touch me Steve…”

  33. J20

    Getting animals to boost an ad campaign is a tactic that dates back to prehistoric days (maybe) so it’s all the more noteworthy when you see it done well. The new J2O spot from BBH features a group of dogs turning up at a cats’ party and diffusing the predictable tension with the beverage in question. It’s the little touches that raise this above the rest – the smooching dog having his tummy tickled and the cat surreptitiously scooping a goldfish from its bowl. As a big departure for the brand, BBH had to get this right and it’s a well-executed if ever so slightly creepy effort.

  34. Fact

    “No fact too small. No celebrity too big. Fact Checkers Unit from SWAG Magazine will stop at nothing to check the most bizarre of facts.” Err, okay, sure. James Franco has been spotted on the subway in his third trimester so the fact checkers try desperately to work out why (and how) this could be. Now on it’s sixth episode, Fact Checkers is sponsored by Samsung (who may or may not want you to buy a Galaxy Note) so, of course, the supporting role is played by a mobile device. But hey, who cares, this is a terrific addition to the series, a real corker of an advert and I think I speak for most of us when I say I’d watch Franco no matter what he was being paid to pedal. Happy Friday!

  35. Tclist

    Hey there. How’s your day going? Just ok? Well stick this in your downbeat pipe and breathe in the beauty because this is wonderful. We’ve flagged up the excellent Spitalfields Life blog before but they’ve gone to stunning new heights with this collection of 18th century traders’ cards and adverts. Anyone who’s read American Psycho knows the many connotations which can be attached to the humble business card but this was a simpler time when a linen draper could put a picture of a massive fish on their card for no apparent reason. Collected from the Bishopsgate Institute’s archives this is a fascinating glimpse into graphic design’s distant past with certain tricks echoing down the ages. Oh and it includes William Hogarth’s business card. And exhale…

  36. Frlist

    There’s some simple things in life that make us inordinately happy. Finding some delicious cheese you forgot you had in the fridge say, or seeing someone walk into a lamppost while trying to text. Up there with fromage-finding and street-level slapstick is hearing that a well-respected graphic design agency has a new website, and today has been well and truly made by Graphic Thought Facility’s beautiful new portal.

  37. Nikead

    Nike’s summer football adverts are always a big deal and they’ve done it again with the just-released My Time Is Now promo. Produced by Wieden + Kennedy it’s a quick, slick, high-energy narrative with tongue nicely in cheek. The basic premise sees thousands of wannabe footballers invading the pitches where their heroes are playing in a sporting swarm whose potential is released by a combination of self-belief and Nike boots. There’s plenty of big names (Guardiola, Ronaldo, and Neymar for example) a beast of a soundtrack and a scene where some langoustines get trampled. What more could you want?

  38. Sblist

    The phrase stop-motion conjures up images of pasty-faced obsessives hunched over their painstaking creations in darkened studios, but Scottish artist Spaceboy is reclaiming the genre with an alfresco piece just unveiled in Edinburgh.

  39. Cklist

    Swedish photographer Carl Kleiner constantly piques our interest with his inventive, imaginative and impressive work for big name clients. Never one to compromise his relentless high standards, his newest projects combine visual flair with clever concepts in the way we’ve come to expect from him. For the Creative Review Annual cover he photographed the letter A on two slabs of marble while for Sony Experia he has created a brilliant series of vibrant shots squeezed into the dimensions of the phone. A masterclass in creativity as ever.

  40. Mzcanada

    The organisers of London 2012 are determined that this year’s Paralympic Games are not seen as the bridesmaid to its counterpart but as admirable an aim that may be, the vast majority of the creative work we are seeing concern the other games. So it’s really refreshing to see a video like this from Canadian photographer/director Mark Zibert aimed at inspiring potential paralympic athletes. Shot in one continuous take, it’s atmospheric, powerful and hugely inspirational, exploring one runner’s journey back to the track.